Social Media
Inside Intuit: Creating Content that Drives Connections
Adrian Parker, director, social, mobile, and emerging media, Intuit, shared how Intuit is restructuring their systems, skills and strategy around a content-first mindset.
Inside Intuit: Creating Content that Drives Connections
Adrian Parker, director, social, mobile, and emerging media, Intuit, shared how Intuit is restructuring their systems, skills and strategy around a content-first mindset.
American Express: Insights from a Creative Visionary
Abbey Klaassen, editor, Advertising Age, led a discussion with Leslie Berland, SVP, digital partnerships and development, American Express, on American Express’ evolutionary journey in social media.
DPAA: Aerva: Seamless Multi-Channel Engagement
Sanjay Manandhar, founder & CEO, Aerva, presented a case example on the Aerva enterprise platform at the DPAA 2012 Digital Media Summit, and discussed how Aerva is partnering in the digital place-based media space to provide seamless experiences to consumers via social media, mobile interactivity and digital displays.
DPAA: LocaModa on Digital Place-based Media
Stephen Randall, CEO, LocaModa, joined a panel discussion at the DPAA 2012 Digital Media Summit to discuss how social media can greatly amplify the message of digital place-based advertising.
8 Ways Creatives Can ‘Friend’ Social Data
John Bell, managing director, Social@Ogilvy, and Eva Press, strategist, creative solutions, Facebook, shared eight ways which creatives can utilize the data available to them in the social space to engage and drive action.
DPAA Case Study: Jack in the Box
Patti Foley, director of marketing communications and merchandising, Jack in the Box, presented a case study at the DPAA 2012 Digital Media Summit on the recent “All American Jack” campaign which utilized digital place-based media.
How MillerCoors Is Chartering the Future of Paid, Owned, and Earned Media
Brad Feinberg, group media manager, Miller Lite, Coors Light, new brand innovations, MillerCoors LLC, discussed the MillerCoors approach to paid, earned, and owned media.
Oscar Mayer Taste-a-Monials Case Study: Turning Sampling into Sentiment
Beth Goeddel, marketing director, Kraft Foods, Inc., and Sarah Hofstetter, president, 360i, shared how Kraft’s “Oscar Mayer Taste-a-Monials” campaign turned sampling into sentiment overnight by tapping into social media and mobile to yield extremely powerful results.
Oscar Mayer Taste-a-Monials Case Study: Turning Sampling into Sentiment
Beth Goeddel, marketing director, Kraft Foods, Inc., and Sarah Hofstetter, president, 360i, shared how Kraft’s “Oscar Mayer Taste-a-Monials” campaign turned sampling into sentiment overnight by tapping into social media and mobile to yield extremely powerful results.
The Power of Like 2: How Social Marketing Works
This second white paper in comScore’s “U.S. Power of Like” series focuses on the impact of branded earned and paid media exposure on the behavior of Facebook fans and friends of fans.
The Power of Like: How Brands Reach and Influence Fans Through Social Media
This white paper from comScore examines the nature of reach and frequency of branded content on Facebook.
50 Content Marketing Ideas
This checklist from Trust eMedia contains 50 ideas for how marketers can promote their brands via improved content marketing.
A Guide to Google+
This guide from Trust eMedia breaks down how to use Google+, one of the newest social networking sites, for beginners.
Social Media Agency Checklist
This checklist from Trust eMedia provides a list of questions for marketers to consider before selecting a social media agency.
Social Media for Newbies
Trust eMedia has created a beginners guide to social media that explores what social media is, why it's important, and what marketers can do with it.
The Future is Inbound Marketing
According to Trust eMedia, inbound (i.e., social media) marketing costs 61% less per lead than traditional outbound marketing.
Content Marketing Panel: Creating New Relationships and Revenue Streams
A panel of publishers and experts at the Alliance for Audited Media’s annual conference discussed how to use content marketing to develop audiences and increase engagement.
Content Marketing Panel: Creating New Relationships and Revenue Streams
A panel of publishers and experts at the Alliance for Audited Media’s annual conference discussed how to use content marketing to develop audiences and increase engagement.
Social Media Panel: Engagement vs. Likes
A panel of social media experts at the Alliance for Audited Media’s annual conference discussed how brands and publishers can use social media to create engagement.
