Genders & Generations

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Hyundai Reaches Millennials Through Content Creation

David Matathia, director of marketing communications at Hyundai Motor America, discussed how Hyundai reached out to Millennials via music during the launch of the Veloster.

Live Nation Connects With Millennials — Today’s “Digital Groupie

Kevin Chernett, executive vice president of strategic alliances at Live Nation Network, discussed how to reach Millennials via music, something that this valuable demographic is very passionate about.

Live Nation Connects With Millennials — Today’s “Digital Groupie

In this presentation, Kevin Chernett, executive vice president of strategic alliances at Live Nation Network, discussed how to reach Millennials via music, something that this valuable demographic is very passionate about.

Microsoft Inspires and Reaches Millennials Through Storytelling

Meredith Brace, global media director of custom media and strategic partnerships at Microsoft, and Brent Poer, president of LiquidThread North America, Starcom MediaVest Group, discussed how brands can connect with Millennials by building an emotional connection with them.

Missouri Lottery Wins with Millennials

May Scheve Reardon, executive director at the Missouri Lottery, discussed how the organization has tried to attract more Millennial customers.

Missouri Lottery Wins with Millennials

In this presentation, May Scheve Reardon, executive director at the Missouri Lottery, discussed how the organization has tried to attract more Millennial customers.

Top Trends and Ways to Reach Millennials

In this presentation, Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, presented six rules for engaging with Millennials.

McDonald’s Integrated Marketing Process

Tania Haigh, marketing manager at McDonald’s Corporation, provided a brief inside look at the brand’s approach to integrated marketing and discussed the company’s efforts to reach women and moms.

2013 Canada Social Mom Report

BabyCenter surveyed over 1,250 moms living in Canada to determine the role that social media plays in their lives.

2013 UK Social Mum Report

BabyCenter surveyed over 1,700 mothers living in the U.K. to determine the role that social media plays in their lives.

The 2013 Social Mom Report

Eighty-four percent of moms utilize social media versus seventy-three percent of the general public, according to BabyCenter, and are heavy users of YouTube, Instagram, Twitter, and Pinterest.

The Engagement Project: Ways for Marketers to Win in the New Normal

In this article Google examines the explosion of opportunities for marketers to drive engagement with consumers in an increasingly digital world.

Brisksaber

To drive sales and raise awareness of Brisk Iced Tea with its millennial male target, we turned Brisk from a beverage brand into a true entertainment source. At the heart of the campaign was Brisksaber, a simple, addictive, branded mobile gaming app. To tie the game to sales, the app rewarded fans by unlocking new content when they redeemed under-the-cap codes from bottles.

Hyundai Undead

With zombie popularity on the rise, Hyundai worked with The Walking Dead and landed the Hyundai Tucson and Elantra as characters in the TV show and comic book to attract the elusive Generation Y. The presence of Hyundai as the “ultimate Zombie Survival Machine” culminated at the biggest pop-culture event of the year, San Diego’s Comic-Con.

Latte Love

Adult woman love their lattes. And lattes contain twice as much milk as coffee! To boost retail sales, we inspired shoppers to rethink their lattes and showed them an easy way to make them at home.

Proud Sponsor of Moms

For 175 years, P&G, the company, was always the silent giant behind its many powerful brands. The Olympics gave P&G an opportunity to have a point of view that would resonate with millions of people. P&G is not in the business of helping athletes be better athletes. But they are in the business of helping their moms. P&G would celebrate mom and thank her for all that she does.

Discover How Gap Is Back in Style with Millennials

Seth Farbman, global chief marketing officer at Gap Inc., discussed how Gap is back in style with Millennials, its target customers.

Discover How Gap is Back in Style with Millennials

In this presentation, Seth Farbman, global chief marketing officer at Gap Inc., discussed how Gap is back in style with Millennials, its target customers.

Bazaarvoice: How Social Influences Millennials’ Shopping Decisions

This infographic from Bazaarvoice provides insights to marketers about the level of influence that user-generated content has on the purchase decisions of Millennials.

Bazaarvoice: The Conversation Index Volume 4

This report from Bazaarvoice draws from first-person, real-time input from consumers on how they interact with products, services, and brands, in order to provide insights to marketers which will aid in improved sales, brand loyalty, and better products.

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