Media Buying & Planning
Mobile Marketing Playbook
This helpful mobile marketing guide from 360i, a digital marketing agency, reviews apps, mobile commerce, SMS marketing, and the role of mobile in the media mix.
Optimizing Media Spend Allocations
Wes Nichols, co-founder and CEO of MarketShare, a leading industry cross-media analytics solutions provider, provided thoughts on objectively optimizing marketing and media resources.
Traditional Media: Dollars and Attention Shift to Digital
eMarketer reports that ad spending will continue to seesaw through 2015, with numbers remaining below $130 billion.
Maximizing Your Investments in Today's Media Ecosystem?
JT Batson, president, DDS Digital, discussed how DDS is in a unique position to act on opportunities in innovation for today's global, multichannel media ecosystem.
Maximizing Your Investments in Today's Media Ecosystem?
JT Batson, president, DDS Digital, discussed how DDS is in a unique position to act on opportunities in innovation for today's global, multichannel media ecosystem.
The Future of the Digital Media Market
Andy Atherton, COO at Brand.net, and Paul Smith, media buying director at Mars North America, discussed why advertisers must understand the digital media market and explored a possible futures market for online advertising.
The Future of the Digital Media Market
Andy Atherton, COO at Brand.net, and Paul Smith, media buying director at Mars North America, discussed why advertisers must understand the digital media market and explored a possible futures market for online advertising.
ANA Member Q&A with the European Group of TV Advertising
Members from the ANA's TV and Digital Marketing Committees engaged in an extensive discussion with members from the European Group on TV Advertising (egta) at a November 17, 2010 joint meeting of the TV and Digital Marketing Committees.
Maximizing Media Spend
Louis Schultz, chairman and CEO, LMS-Unlimited, moderated a panel discussion between Tia Lang, director, media and interactive, Burger King, and Rob Norman, CEO, Group M North America, on the subject of maximizing media spend.
Case Study: Delivery and Verification of Online Video Advertisements
Anthony Rushton, director, Telemetry, discussed how the benefits of adopting independent delivery and verification of online video advertising campaigns helped Reckitt Benckiser to become the largest online video advertiser in the world.
Navigating the New Normal: How Kraft Is Evolving Messaging Distribution in Today's Video Marketplace
Mark Stewart, vice president, global media services at Kraft, discussed how the brand is using aggregated narrow-casting as a bridge between broadcasting and addressable media.
Seven Ways to Rock Online
Erika Nardini, Director of Worldwide Branded Entertainment at Microsoft, offered best practices for using online media to build brands.
Time for a Sea Change?
This article reviews the planned test of the eMedia Exchange.
Enhancing Advertising's Effectiveness and Relevance Through A Greater Understanding of Consumer and Channel Connectivity
This white paper reviews how to better measure the effectiveness of print media using engagement as the basis for title selection.
The Upfront - Behind
The author argues that the business model for upfront television negotiations needs to change.
Media Outlook 2005
This article provides perspectives on media planning, buying, and strategy in the arenas of television, print, newspaper, yellow pages, radio, outdoor, cable, and syndicated and spot television.
Inside Information: TV Upfront: Heading for Change?
Results from ANA's recent Upfront survey.
Breaking Through The Noise With Sound
Describes a test showing that adding sound to on-line advertising increases its effectiveness, provided the audio is relevant to the ad and the target. Guidelines for its use are given.
Media Outlook 2004: B-to-B
Godfrey Phillips, VP, Marketing, City Business Journals, talks about some of the likely concerns of small businesses concerned about branding.
Media Outlook 2004: Cable TV
Evan Shapiro, SVP Marketing, Independent Film Channel, talks about the threat that new technologies (DVR, TiVo) pose to Cable TV.
