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  • How Marketing Agencies Can Ensure "Zoom Fidelity" with Media

    Industry Insights   March 14, 2024  

    If you’re doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don’t exactly line up?

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  • Unleashing Strategic Potential for Mid-Level Agencies

    Industry Insights   March 13, 2024  

    One of the key challenges faced by mid-level agencies is the high-cost threshold to run brand awareness or brand lift studies that often prevent smaller players from participating competitively. Coupled with the lack of respondents, agencies are being compelled to cut their budgets. But the game is far from over. To overcome these hurdles, agencies need to cultivate a keen edge, leaning on innovation.

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  • The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)

    Knowledge Partners   March 12, 2024  

    This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.

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  • A CMO’s Agency Wake-Up Call

    Knowledge Partners   March 6, 2024  

    This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from “which agencies should I hire?” to “how can I operate to embolden agencies to succeed?” and supercharge their marketing efforts.

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  • Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer

    Knowledge Partners   March 6, 2024  

    Comcast Advertising shares why it believes authenticated addressable TV advertising may finally answer the age-old question: What part of my marketing spend is actually working?

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  • How Marketing Operations Can Optimize Internal Processes

    Event Recaps   March 5, 2024  

    Thomas Barntsen of Securian Financial explained how marketing operations teams can combine people, processes, and technology at an organization to get optimized results.

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  • 2024 Advertising Outlook Report

    Knowledge Partners   March 5, 2024  

    Mediaocean’s 2024 Advertising Outlook Report shares key insights on marketing trends that will likely impact the coming year, with data gathered from more than 1,000 leading marketing industry professionals.

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  • How Brands Can Capture Attention in 2024

    Partner Content   February 29, 2024  

    While using data to optimize ad buys for linear and digital TV grows increasingly important for marketers in 2024, so does crafting a message that wins audience attention.

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  • How to Write Successful Creative Briefs

    ASK Answers   February 28, 2024  

    What makes for a great creative brief, and how do I write one?

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  • 10 Tips for Managing High-End Production

    Event Recaps   February 27, 2024  

    At a February meeting of the ANA’s Production Management Committee, listeners received an array of recommendations for high-end production from Rick Johnson, North American regional lead at MurphyCobb & Associates.

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  • Four Tips for Achieving Authentic Representation in Commercial Production

    Event Recaps   February 27, 2024  

    FREE THE Work is a nonprofit organization that advocates for underrepresented people behind the camera. At a February 2024 meeting of the ANA’s Production Management Committee, its executive director, Pamala Buzick Kim, offered advice for pursuing inclusivity in commercial production.

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  • Evaluating Retail Media Networks to Build a Connected Commerce Plan

    Event Recaps   February 22, 2024  

    If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? Presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.

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  • How to Strengthen the Relationship Between Marketing and PR

    Champions of Growth Podcast   February 14, 2024  

    M&T Bank's Francesco Lagutaine and Peppercomm's Jacqueline Kolek join host Matthew Schwartz to discuss their long-standing relationship and why it’s increasingly important that client-side marketers view their PR agencies as partners and not vendors.

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  • 4 Ways to Elevate In-House Creative Agencies

    Industry Insights   February 14, 2024  

    The world of in-house creative agencies is witnessing a paradigm shift, one that calls for a transition from tactical efficiency to transformational creativity. As a seasoned strategist and consultant in this dynamic space, I've identified four imperatives that distinguish the best in-house agencies: identity, structure, process, and positioning. Let’s unpack these elements to understand how they can revolutionize your agency.

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  • Four Things to Know About Programmatic Advertising

    Knowledge Partners   February 14, 2024  

    In this article, Anteriad explores programmatic advertising, its various formats, and metrics that help measure success.

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  • This is How You Leverage PR to Supercharge Marketing

    Podcast Clips   February 14, 2024  

    M&T Bank CMO Francesco Lagutaine joined the Champions of Growth podcast, along with his partner Jacqueline Kolek of PR firm Peppercomm, to share how the two have supercharged the brand’s marketing efforts with perfectly aligned public relations.

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  • Lessons to Maximize Your Agency and Partner Relationship

    Event Recaps   February 13, 2024  

    Borrowing from lessons he learned while on the agency side, Acadia’s Jared Belsky shared key questions client-side marketers can ask and important steps they can take to make both the RFP and the pitch process more fruitful.

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  • Industry Updates — Looking Ahead to 2024

    Knowledge Partners   February 13, 2024  

    Agency Mania Solutions shared how the trends and news of 2023 will impact marketers in 2024.

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  • Getting Stuff Done — Better, Faster, Smarter

    Knowledge Partners   February 13, 2024  

    Agency Mania Solutions shared how to improve the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times.

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  • Programmatic Buying: Where Do We Go From Here?

    Industry Insights   February 9, 2024  

    With the promise of greater efficiencies, better targeting, and improved effectiveness programmatic buying has yet to deliver on those aims. To the contrary, a multi-layered, often opaque supply chain, increased intermediary fees, lack of measurement standardization, and persistent fraud have negatively impacted advertisers’ investments in this area.

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