Search Marketing Knowledge Center

Real Influence Doesn't Require Being Real

B2C May 8, 2024

Human influencers, move over. Nearly two-thirds of marketers said they are open to teaming up with AI-created virtual influencers, according to a new study. As the trend gains momentum, marketers need to ensure that their AI-driven partners are tightly controlled and sync up nicely with the brand.

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The Top Influencer Marketing Trends of the 20s (So Far)

Knowledge Partners May 6, 2024

This report from CreatorIQ summarizes all the organization’s key findings during its first three years researching key trends in influencer marketing.

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Invisalign’s Movie Trailers Juxtapose the Benefits of its Aligners to the Discomfort of Braces

REGGIE Awards April 30, 2024

To position the brand as the hero that keeps teens drama-free, Invisalign created #InvisIsDramaFree 2023 — a series of fake movie trailers emphasizing the daily hassles and visceral discomfort of braces juxtaposed against the benefits of the brands clear aligners.

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How eos Brand Leveraged a TikTok Trend to Disrupt the Women’s Shave Category

REGGIE Awards April 29, 2024

eos disrupted the women’s shave category by leveraging self-care trends on TikTok to position eos shave as an essential part of generation Z’s skincare ritual.

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Pedro Pascal and the Merge Mansion

REGGIE Awards April 28, 2024

Metacore wanted to create a branded experience that evolved the game lore and built excitement for the new content among existing players while attracting new fans.

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Forever 21 Partners with Live Nation to Delight Festival Goers

REGGIE Awards April 28, 2024

To connect with fashion-conscious generation Z festival-goers, Forever 21 partnered with Live Nation and enlisted influencer Bunny Zigler for its Rolling Loud activation. Bunny's Bae Bar glam services and capsule collections drove buzz, achieving a 50 percent sell-through rate, surpassing $100,000 in sales, and solidifying Forever 21 as the go-to for festival fashion.

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How a French’s Mustard Flavored Skittle Pack Drove Record-Breaking Consumer Engagement

REGGIE Awards April 28, 2024

McCormick partnered with Skittles to create a limited-edition French’s Mustard flavor of the popular candy. Through an influencer-focused strategy, the brand was able to earn a record-breaking 265 million social media impressions across Instagram, TikTok, and X.

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CreatorIQ: Creator Communities 2023

Knowledge Partners April 22, 2024

CreatorIQ shares insights from its whitepaper exploring the relationship between creator exclusivity and earned media value (EMV), and how it varies from category to category.

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Unilever’s “Ugly Sundaes” Campaign Delivered Beautiful Business Results

REGGIE Awards April 20, 2024

With its “Ugly Sundaes” campaign, Unilever gave consumers permission to break free from the constraints of their holiday dessert traditions and opt for a lower-stress option that could still create lasting memories with friends and family.

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This Pharma Brand Leveraged Micro-Influencers

REGGIE Awards April 17, 2024

Moderna capitalized on micro-influencers to inspire online communities that would spread the word about the need for vigilance in protecting against COVID-19 and about its own COVID-prevention product, Spikevax.

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This Truth Campaign Offers a Masterclass in Authentic Influencer Marketing

REGGIE Awards April 17, 2024

To combat a rapid rise in youth vaping, the Truth Initiative partnered with a TikTok influencer on her own quitting journey, leveraging her authentic story to create content that would overcome youth distrust of brands and inspire others to give up the harmful habit.

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Locking in Success: How eos Locked in Success After a Viral Men's Craze

REGGIE Awards April 17, 2024

After eos’s lotion went viral with men who wanted soft, smooth skin, the brand’s female consumers got mad. In response, the brand designed the “Lotion Lock” to protect women everywhere from having their lotion stolen by their partners, friends, and housemates.

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How OREO’s Virtual House Parties Drove Cookie Sales

REGGIE Awards April 17, 2024

OREO created a program leveraging immersive virtual house party experiences to drive trials of its new cookie.

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Edwards Finds Sweet Success with Actor Jason Biggs

REGGIE Awards April 17, 2024

Edwards, in collaboration with <em>American Pie</em> actor Jason Biggs, launched a limited edition pie flavor, Pie Lovers Passion Fruit, to captivate fans and boost sales during the Fourth of July holiday.

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Creators' Biggest Complaints About Working with Brands, by the Numbers

Money Slides April 2, 2024

Marketing platform CreatorIQ shares the results of a survey of creators that ranks their greatest sources of dissatisfaction when working with brands.

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Creators' Most Important Priorities When Working with Brands, by the Numbers

Money Slides April 2, 2024

Marketing platform CreatorIQ shares the results of a survey of creators that ranks the priorities that they have when working with a brand.

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Using Influencers to Amplify a User-Generated Content Campaign

Event Recaps March 27, 2024

Corteva Agriscience detailed a campaign it ran on behalf of its seed brand, which capitalized on user-generated content and influencers.

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Inspiring and Measuring the Work of Creators

Event Recaps March 27, 2024

At a March 2024 meeting of the ANA’s Influencer Marketing Committee, CreatorIQ’s Sasha Wallace detailed some approaches to measuring the work of creators, as well as some best practices for cultivating the kind of strong relationships with these partners that will yield the best results for your brand.

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Humor in Ads Needs a Revamp

Industry Insights March 26, 2024

Heard that humor is hot in advertising right now? You must be having a laugh. Despite advertisers predicted to pick up the stand-up mic this year after seemingly taking itself a little too seriously – the ad industry has so far barely managed to register a titter.

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