Inspiring and Measuring the Work of Creators | Event Recaps | All MKC Content | ANA

Inspiring and Measuring the Work of Creators

At a March 2024 meeting of the ANA’s Influencer Marketing Committee, CreatorIQ’s Sasha Wallace detailed some approaches to measuring the work of creators, as well as some best practices for cultivating the kind of strong relationships with these partners that will yield the best results for your brand.