Marketing Organization
CMOs Seek Solutions
The CMO Club surveyed 170 chief marketing officers in August 2012 on their digital video plans and the impact on 2013 TV upfronts and broadcast media investments. Learn how CMOs are shifting their investments and directing their agencies.
PwC: Leveraging the Power of our Differences
Bob Liodice, president and CEO, ANA, interviewed Niloufar Molavi, vice chair, Greater Houston market managing partner, U.S. Energy Leader, PwC, about her experience as a former chief diversity officer at PricewaterhouseCoopers (PwC) LLP, and the reasons why PwC has achieved top honors in diversity.
Digital Place-based Media: The Brand Marketer's Perspective
A panel of brand marketers discussed why they use digital place-based advertising, the barriers to greater usage, and how agencies, networks, and other stakeholders can help overcome these barriers to deliver a more useful and impactful tool for their brands.
EffectiveBrands: Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, Founder & Executive Chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, Chief Marketing & Communications Officer, The Cleveland Clinic, shared the programs and results that have made the Cleveland Clinic a leader in content marketing.
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
CMO Roundtable
Becky Saeger, Marketing Strategist & Advisor, Former CMO, moderates a discussion on key issues top CMOs face.
Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
CMO Roundtable from the Masters of Marketing
Becky Saeger, a former CMO, moderated a discussion featuring the Kellogg Company, Starcom, Subway, and Walmart about the key issues that can lead to success or failure for today's CMO.
Research Report: 2012 Evolution of the CMO and Marketing Team Survey
This Research Report includes findings from the 2012 Evolution of the CMO and Marketing Team Survey. The objective of this survey was to understand the ever-changing role of CMOs and marketing teams.
Global Marketing: Navigating Uncertain Waters
Adapting to a globalized world is one of today’s most daunting marketing challenges. This ANA Insight Brief discusses global agency compensation, international perspectives on wealth, and how to drive efficiencies in the global marketing supply chain. Case studies from Aon, Coca-Cola, and Visa demonstrate how the world’s largest companies are aligning themselves for global success.
Dare to Be Bold
Cultivating a corporate culture of innovation requires the freedom to fail. These days, playing it safe is just too risky. Learn how Columbia Records, Kraft Foods, and MillerCoors are leading the way.
Digital Video to Impact 2013 Spend by CMOs
In this white paper the CMO Club summarizes results from their survey of 170 chief marketing officers (CMOs) on their digital video plans and the impact on the 2013 TV Upfronts and broadcast media investments.
PowerPresentation: Q3 Member Benchmarking Survey Results
This collection of data charts represents findings from the ANA's 2012 Q3 Member Benchmarking survey. Topics covered in this survey include music in advertising, procurement, marketing organization, digital place-based media, and shopper marketing.
PowerPresentation: Evolution of the CMO and Marketing Team Survey
This collection of data charts represents findings from the ANA's 2012 Evolution of the CMO and Marketing Team survey. The survey focuses on marketing accountability/ROI, budgeting, consumer insights, technology, and agency management.
Charles Schwab: Content Marketing as a New Way to Win Consumers and Influence Their Decisions
Helen Loh, vice president of digital and content marketing at Charles Schwab, discussed the importance of content marketing and shared key insights on team organization, key capabilities needed and what content is most engaging and most shared.
The Evolving Role of the Chief Marketing Officer
This article from Spencer Stuart looks at how the responsibilities of the CMO have evolved in the hospitality and leisure industries.
How to Bring Big Ideas to Life
Representatives from Anomaly, Denny’s, Colgate-Palmolive, Time Warner, and Elizabeth Arden discussed how “big ideas” are developed and how marketing departments may need to evolve in order to allow this to continue to occur.
Diversity: Moving Beyond Demographics
Featuring case studies from ANA member companies AT&T, Navy Recruiting Command, and Time Warner, this Insight Brief also includes information on the importance of making the advertising industry more diverse and how marketers can make a business case for diversity.
