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Search returned: 38 document(s).
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Handicapping the ANA’s Marketing Capabilities Framework
Champions of Growth Podcast April 10, 2024Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.
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How Agencies Deal with Clients' CMO Churn
B2C March 22, 2024The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.
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Measuring Value Over Cost Savings at Molson Coors
Event Recaps March 13, 2024Matt Ramey of Molson Coors shared how he and his team measure the financial value they provide to the business and the ways in which they are working to change perceptions of procurement across the organization.
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How Marketing Can Align with the Business and Achieve Impressive Results
Conference Session Videos January 23, 2024In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.
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How Marketing Can Align with the Business and Achieve Impressive Results
Event Recaps January 23, 2024Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.
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Growth Marketing Cheat Sheet
Tools January 21, 2024Use this cheat sheet to learn about growth marketing and how to leverage it at your company.
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Growth Marketing Quick Win Package
Quick Wins January 21, 2024ANA's Growth Marketing Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help implement an effective growth marketing strategy.
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Marketing-Fueled Growth Quick Win Package
Quick Wins January 21, 2024One of the biggest challenges for marketers regardless of category is getting a seat at the proverbial table. ANA's Marketing-Fueled Growth Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help marketers identify and communicate growth opportunities to senior leadership.
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Growth Hacking Quick Win Package
Quick Wins January 21, 2024ANA's Growth Hacking Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help marketers rapidly increase their customer base using innovative, low-cost methods.
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Brand Safety/Online Hate Quick Win Package
Quick Wins January 21, 2024ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.
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Can CEOs and CMOs Form a Better Union?
B2C January 19, 2024A new report from McKinsey & Co. reveals some sharp differences when it comes to how CEOs and CMOs understand the role marketing plays and how it contributes to the company's overall goals and objectives. There are several steps CMOs can take to bridge the divide, facilitated by strengthening communication and sharing a customer-centric vision for the company.
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Growth Marketing Checklist
Tools January 1, 2024Use this checklist to help build your organization's growth marketing culture and mindset.
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Growth Hacking Cheat Sheet
Tools January 1, 2024Use this cheat sheet to learn about growth hacking and how to leverage it at your company.
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Growth Hacking Checklist
Tools January 1, 2024Use this checklist to help you implement or refine your approach to growth hacking at your company.
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Marketing-Fueled Growth Checklist
Tools January 1, 2024Use this checklist to help you create a structured process for identifying growth opportunities and securing buy-in to pursue them.
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Marketing-Fueled Growth Cheat Sheet
Tools January 1, 2024Use this cheat sheet to learn about marketing-fueled growth and how to effectively communicate your ideas.
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Marketing-Fueled Growth Workbook
Tools January 1, 2024Use this template to run a growth workshop at your organization.
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Product Market Expansion Grid
Tools January 1, 2024Use this framework to help you devise strategies for future growth.
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HP: Re-Engineering Marketing Operations to Meet Today’s Unique Challenges
Event Recaps November 30, 2023Liz Merrilees Emlay, global director of marketing planning office at HP, provided an overview of how her brand approached restructuring its marketing governance model, highlighting successes and lessons learned.
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Seeing the “How” in Business Transformation
Champions of Growth Podcast November 22, 2023Allen Adamson, former chairman, North America of branding agency Landor, joins host Matthew Schwartz to talk about why it’s incumbent upon brand managers to “zoom out” on their audiences to bolster consumer engagement and generate better returns.
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