Multicultural & Niche Marketing
Luxury and Affluent Markets: What’s Really on Consumers’ Minds in 2013?
This ANA Insight Brief features findings from The Shullman Luxury and Affluence Monthly Pulse survey. The results provide marketers with insights into affluent consumers’ perceptions of their personal financial situations, media and purchasing habits, and their outlook of the U.S. economy in 2013.
Chango Retargeting Barometer: What Marketers and Agencies Really Think of Retargeting
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.
American Express Engages Employee Diversity Networks to Drive Growth
Dante N. Mastri, global strategy and capabilities, global merchant services at American Express, discussed Shop Small Provincetown, a pilot initiative created by its PRIDE employee network to reach diversity market segments.
American Express Engages Employee Diversity Networks to Drive Growth
Dante N. Mastri, global strategy and capabilities, global merchant services at American Express, discussed Shop Small Provincetown, a pilot initiative created by its PRIDE employee network to reach diversity market segments.
Macy’s Approach to Multicultural Marketing
Maria Cristina Rios, director, multicultural marketing and media strategy at Macy’s Marketing, discussed how Macy’s total strategy has been applied to a multicultural marketing campaign focused on Hispanic Heritage Month.
Macy’s Approach to Multicultural Marketing
Maria Cristina Rios, director, multicultural marketing and media strategy at Macy’s Marketing, discussed how Macy’s total strategy has been applied to a multicultural marketing campaign focused on Hispanic Heritage Month.
TrueView: Unlocking the Creative Potential of Digital Video
Mark López, head of U.S. Hispanic audience and pan-regional sales at Google, discussed how marketers can use digital video to reach Hispanic consumers.
TrueView: Unlocking the Creative Potential of Digital Video
Mark López, head of U.S. Hispanic audience and pan-regional sales at Google, discussed how marketers can use digital video to reach Hispanic consumers.
Taking Multicultural Mainstream at MillerCoors
Rudy Rodriguez, senior director, multicultural at MillerCoors, defined and discussed the total market approach to marketing.
The Total Marketing Myth: Efficiency or Effectiveness
Stephen Palacios, executive vice president, director Hispanic practice at Cheskin Added Value, discussed the total market as an evolving concept reflecting the shift in ethnic demographics and psychographics in the U.S. consumer market.
Bazaarvoice: How Social Influences Millennials’ Shopping Decisions
This infographic from Bazaarvoice provides insights to marketers about the level of influence that user-generated content has on the purchase decisions of Millennials.
eSSENTIAL Accessibility: How Airlines, Hotels, and Cruise Line Operators Are Catering to People With Disabilities
This article from eSSENTIAL Accessibility examines the unique business opportunity of accessible and inclusive tourism and provides examples of current accessible travel offerings from leading travel and hospitality brands.
Bazaarvoice: The Conversation Index Volume 4
This report from Bazaarvoice draws from first-person, real-time input from consumers on how they interact with products, services, and brands, in order to provide insights to marketers which will aid in improved sales, brand loyalty, and better products.
BrightLine: Reaching the Elusive Young Adult Male
In this article BrightLine shares key insights to help marketers reach the valuable young adult male consumer group.
Ingenium: Bringing to Life the Hispanic Millennial
This report from Ingenium examines the unique segment of Hispanic dominant and bicultural Millennials in an effort to provide marketers with a culturally relevant understanding to aid their future marketing initiatives.
Decision Analyst Inc.: Positioning White Paper
This white paper from Decision Analyst Inc. highlights how marketers can utilize research methods to achieve optimal brand positioning.
Know Your Audience
Direct marketers are tapping the power of multicultural consumers. But in creating multicultural direct mail, marketers are always faced with the question: In which language do we print our pieces?
Marketing to Asian-Americans
Asian-Americans are one of the most prosperous and fastest-growing groups in the U.S. Here’s how — and why — more marketers should consider using mail to reach them.
The Color of Change
As multicultural consumers continue to reshape the marketing landscape, how can brands harness the power of direct mail to reach them? A panel of marketers discusses the multicultural market.
Millennials, Media, and Technology
Scott Hess, SVP of human intelligence, Spark Communications, provided an overview of Millennials, the largest living generation and the most coveted consumer group since the Baby Boom.
