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Search returned: 458 document(s).
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E-commerce Quick Win Package
Quick Wins March 13, 2024ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.
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E-commerce Checklist
Tools March 7, 2024Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.
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E-commerce Cheat Sheet
Tools March 7, 2024Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.
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Approaches to Social Commerce
Event Recaps March 6, 2024At a March 2024 meeting of the ANA’s Commerce Marketing Committee, audience members learned about platform integrations; product carting; live-stream shopping; giveaways and sweepstake; sampling, ratings, and reviews; and retailer creators from Keith Bendes, VP of brand strategy at Linqia.
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The Leading Retail Media Networks: A Detailed Comparison
Money Slides February 26, 2024The MARS Agency assesses the targeting capabilities, media opportunities, and innovations of a long slate of retail media networks, along with their criteria for partnership and measurement and reporting — all in a series of easily digestible charts.
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How General Mills Leverages Retail Media to Drive Growth
Event Recaps February 22, 2024Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.
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Evaluating Retail Media Networks to Build a Connected Commerce Plan
Event Recaps February 22, 2024If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? Presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.
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The RMN Era: Re-Introducing Welch’s in the Time of RMNs
Event Recaps February 22, 2024Welch's shared how it leveraged the retail media landscape to refresh its brand and drive relevance.
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Loyalty: What Customers Really Want
Knowledge Partners February 16, 2024TMS shares the results of a proprietary study on loyalty that used qualitative and quantitative research in the U.S. and U.K. to find out from customers what they thought about loyalty programs and what they want and expect out of loyalty programs. The study spoke to 978 consumers in the U.S. and U.K.
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What to Expect at Retail in 2024
Conference Session Videos January 30, 2024In this video, CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis.
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Kiri Masters of Acadia Discusses Retail Media
Industry Insights January 25, 2024Agency Boathouse recently released its report, “The Third Annual CEO Study on Marketing and the CMO,” which shared illuminating and fascinating insights into the CEO mindset.
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Shopper Marketing Budget Template
Tools January 21, 2024Use our budget template to set and track your overall Shopper Marketing budget on a monthly and yearly basis.
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Shopper Marketing Glossary
Tools January 21, 2024Use our Shopper Marketing Glossary to understand key terms.
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The Definitive Shopper Marketing Guide
Tools January 21, 2024In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.
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Shopper Marketing Framework
Tools January 21, 2024Use this shopper marketing framework to define the activities required to successfully create, plan, and execute a shopper marketing plan.
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Shopper Marketing Insights Database
Tools January 18, 2024Use this template to manage your shopper and consumer behavioral insights collection effort.
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Shopper Marketing Maturity Assessment
Tools January 18, 2024Use the Shopper Marketing Maturity Assessment to evaluate where your organization stands when it comes to shopper marketing best practices.
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Shopper Marketing Metrics Dashboard
Tools January 18, 2024Our Shopper Marketing Dashboard is designed to help you keep tabs on the most important metrics for your shopper marketing program, to help your team understand the programs impact and growth.
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Shopper Marketing Mobile Best Practices Checklist
Tools January 18, 2024Use our checklist to ensure you are leveraging best practices for your shopper marketing mobile strategy.
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Shopper Marketing Partnership Prioritization Tool
Tools January 18, 2024Use our prioritization tool looking to determine the best retail or brand partners your organization should build or maintain to strengthen your Shopper Marketing program.
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