Shopper Marketing
Wildfire Case Study: CanvasPop
In this case study Wildfire discusses how CanvasPop built brand engagement and monetized their social audience through their exclusive Summer Group Sale and discount vouchers.
Wildfire Case Study: Nicole Miller
In this case study Wildfire discusses how Nicole Miller leveraged unique social ad optimization technology to grow their fan base of social luxury customers.
Wildfire Case Study: Benefit Cosmetics
This Wildfire case study demonstrates how Benefit Cosmetics raised awareness about its newest mascara line solely through social channels.
Wildfire Case Study: Annie’s Homegrown
This case study highlights how the Annie’s Homegrown brand used the Wildfire Social Marketing Suite to successfully launch their new frozen pizza through an integrated marketing strategy.
Bazaarvoice: How Social Influences Millennials’ Shopping Decisions
This infographic from Bazaarvoice provides insights to marketers about the level of influence that user-generated content has on the purchase decisions of Millennials.
Bazaarvoice: The Conversation Index Volume 3
This report from Bazaarvoice utilizes a sample of over 11 million pieces of user-generated content to provide insights to marketers on the things that most influence consumers, and how those influences should be factored into the decision-making of brands.
Papa John’s Best Practices in Digital Marketing
Papa John’s formula for digital success is that great pizzas + great connected technology = great revenue. Jim McDonnell, director, digital marketing at Papa John’s International, Inc., discussed how the company chooses which channels to engage customers and its digital connectivity best practices.
A Tactical Approach to Content Marketing
This report from MarketingSherpa explores how marketers can create content that accelerates inbound lead quality and conversions.
Omni-Channel Marketing at Macy’s
Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.
Omni-Channel Marketing at Macy’s
Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.
Sprint: The Mobile Moment of Truth
Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.
Sprint: The Mobile Moment of Truth
Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.
Optimizing Shopping Carts for the Holidays
This webinar from MarketingExperiments discusses six changes your company can make to its shopping cart to increase conversion.
Chango: Retargeting for Retailers: Driving More Dollars
In this white paper Chango provides key insights and best practices to retailers on retargeting.
Citi: How to Deliver Targeted Mobile Offers Using Big Data Analytics
Richard Naddy, managing director, information services business at Citi Enterprise Payments, discussed how Citi is using big analytics to allow merchants to push tailored mobile offers to customers’ digital wallets.
Walmart’s Game-Changing Innovation Approach
Stephen Quinn, EVP and chief marketing officer at Walmart, shared his team’s three-pronged approach to innovation and how Walmart is leading from the front with key initiatives like “SoLoMo.”
Key Findings Report: 2012 ANA/MediaVest Mobile Marketing Survey
This Key Findings Report includes results from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Research Report: 2012 ANA/MediaVest Mobile Marketing Survey
This Research Report includes findings from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Inside Starwood’s Sponsorship Strategy
According to IEG, Starwood is expanding its sponsorship portfolio to support its international expansion and gain unique, one-of-a-kind experiences for its Starwood Preferred Guest loyalty program.
Case Study: Purex’s ‘Shock and Awe’ at Walmart
Steven Decker, president, Zooka Creative, and Stephen Koven, director of marketing, Henkel Consumer Goods, Inc., shared a case study on the launch of Purex’s natural, crystal-based fabric softener.
