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Search returned: 458 document(s).

  • E-commerce Quick Win Package

    Quick Wins   March 13, 2024  

    ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.

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  • E-commerce Checklist

    Tools   March 7, 2024  

    Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.

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  • E-commerce Cheat Sheet

    Tools   March 7, 2024  

    Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.

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  • Approaches to Social Commerce

    Event Recaps   March 6, 2024  

    At a March 2024 meeting of the ANA’s Commerce Marketing Committee, audience members learned about platform integrations; product carting; live-stream shopping; giveaways and sweepstake; sampling, ratings, and reviews; and retailer creators from Keith Bendes, VP of brand strategy at Linqia.

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  • The Leading Retail Media Networks: A Detailed Comparison

    Money Slides   February 26, 2024  

    The MARS Agency assesses the targeting capabilities, media opportunities, and innovations of a long slate of retail media networks, along with their criteria for partnership and measurement and reporting — all in a series of easily digestible charts.

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  • How General Mills Leverages Retail Media to Drive Growth

    Event Recaps   February 22, 2024  

    Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.

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  • Evaluating Retail Media Networks to Build a Connected Commerce Plan

    Event Recaps   February 22, 2024  

    If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? Presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.

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  • The RMN Era: Re-Introducing Welch’s in the Time of RMNs

    Event Recaps   February 22, 2024  

    Welch's shared how it leveraged the retail media landscape to refresh its brand and drive relevance.

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  • Loyalty: What Customers Really Want

    Knowledge Partners   February 16, 2024  

    TMS shares the results of a proprietary study on loyalty that used qualitative and quantitative research in the U.S. and U.K. to find out from customers what they thought about loyalty programs and what they want and expect out of loyalty programs. The study spoke to 978 consumers in the U.S. and U.K.

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  • What to Expect at Retail in 2024

    Conference Session Videos   January 30, 2024  

    In this video, CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis.

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  • Kiri Masters of Acadia Discusses Retail Media

    Industry Insights   January 25, 2024  

    Agency Boathouse recently released its report, “The Third Annual CEO Study on Marketing and the CMO,” which shared illuminating and fascinating insights into the CEO mindset.

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  • Shopper Marketing Budget Template

    Tools   January 21, 2024  

    Use our budget template to set and track your overall Shopper Marketing budget on a monthly and yearly basis.

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  • Shopper Marketing Glossary

    Tools   January 21, 2024  

    Use our Shopper Marketing Glossary to understand key terms.

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  • The Definitive Shopper Marketing Guide

    Tools   January 21, 2024  

    In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

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  • Shopper Marketing Framework

    Tools   January 21, 2024  

    Use this shopper marketing framework to define the activities required to successfully create, plan, and execute a shopper marketing plan.

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  • Shopper Marketing Insights Database

    Tools   January 18, 2024  

    Use this template to manage your shopper and consumer behavioral insights collection effort.

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  • Shopper Marketing Maturity Assessment

    Tools   January 18, 2024  

    Use the Shopper Marketing Maturity Assessment to evaluate where your organization stands when it comes to shopper marketing best practices.

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  • Shopper Marketing Metrics Dashboard

    Tools   January 18, 2024  

    Our Shopper Marketing Dashboard is designed to help you keep tabs on the most important metrics for your shopper marketing program, to help your team understand the programs impact and growth.

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  • Shopper Marketing Mobile Best Practices Checklist

    Tools   January 18, 2024  

    Use our checklist to ensure you are leveraging best practices for your shopper marketing mobile strategy.

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  • Shopper Marketing Partnership Prioritization Tool

    Tools   January 18, 2024  

    Use our prioritization tool looking to determine the best retail or brand partners your organization should build or maintain to strengthen your Shopper Marketing program.

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