Shopper Marketing
Research Report: Q1 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
PowerPresentation: Q1 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2012 Q1 Member Benchmarking survey. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
Joining the Datarati: How Customer Data Will Redefine Loyalty Management
According to this white paper from Aimia, the new currency of business is customer data. Marketers who embrace this will become “datarati,” i.e., global leaders in customer loyalty management.
Groupon Settles “Expiration Date” Claims for $8.5 Million
This Advertising Alert from Davis & Gilbert LLP discusses Groupon’s recent agreement to pay $8.5 million to settle dozens of lawsuits alleging that the company marketed and sold vouchers with illegal expiration dates.
Networked Insights: 2011 Retail Brands Report
In their 2011 Retail Brands Report, Networked Insights highlights how real-time consumer data can aid brands seeking to influence consumer behavior and purchase intention.
How Customer Insights Can Turn into Social Commerce
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media Group, discussed how customer insights can turn into social commerce for brands, as well as highlighted the five biggest trends in social commerce right now.
How Customer Insights Can Turn into Social Commerce
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media Group, discussed how customer insights can turn into social commerce for brands, as well as highlighted the five biggest trends in social commerce right now.
Google: The Role of Video in the Smartphone Purchase Process
In this research report, Google, in partnership with Compete, provides insights to marketers on the effectiveness of video as a research tool throughout the consumer journey.
Mastering the Art and Science of Pricing Analytics
Comfort with and success at pricing is often what sets master marketers apart from the amateurs.
Simplifying the Path to Purchase in a Complex Sale
This white paper from Mediative explores the seven steps organizations follow on the path to purchase in the B-to-B space.
Loyalty Marketing: Reaching and Keeping Consumers
Containing case studies from ANA members, Burger King, Southwest Airlines, and Hilton Worldwide, this Insight Brief looks at what drives brand loyalty and how marketers can build and retain brand loyalty, especially among Millennial consumers.
The Shopping Channel: Marrying Brand, Pricing, and Promotional Strategy
In this Prophet Q&A with Tulin Erdem, Leonard N. Stern Professor of Business and Professor of Marketing at Stern Business School, New York University, discusses the importance of creating a pricing strategy.
Kantar Media: 2011 Digital Coupons Report
The number of digital coupon events increased by 12.3% in 2011, as compared to 2010, according to Kantar Media.
TVB: Media Influences Consumers in Different Ways Throughout the Purchase Cycle
The TVB (Television Bureau of Advertising) highlights findings from a recent study which examined the impact of various advertising media on consumers at each phase of the purchase funnel.
Supercharging the Path to Purchase: Using Word-of-Mouth to Drive More Consumers to Buy
NBC Universal partnered with the Keller Fay Group in March 2010 to study how word-of-mouth impacts women on the path to purchase.
Kantar Media: Free Standing Insert Coupons Report
According to this trend analysis from Kantar Media, more than 272 billion free standing insert (FSI) coupons were distributed in 2011, which represents a 6.5% decrease in activity versus 2010.
Online Shopper Intelligence in the U.K.
This white paper from Kantar Media Compete focuses on consumer behaviors within the high consideration category of electronics.
Macy’s Case Study: Engaging the Omni-Channel Shopper
Jennifer Kasper, GVP, digital/new media & multicultural marketing, Macy's, Stephanie Lawrence, partner, group director, MEC:, and Allie Kline, CMO, 33Across, shared case studies that drove engagement and ownership of the Macy's brand through social media.
Macy’s Case Study: Engaging the Omni-Channel Shopper
Jennifer Kasper, GVP, digital/new media & multicultural marketing, Macy's, Stephanie Lawrence, partner, group director, MEC:, and Allie Kline, CMO, 33Across, shared case studies that drove engagement and ownership of the Macy's brand through social media.
Pavone: Consumer Trends & Insights
Michael Pavone, president and CEO, Pavone, John Bassounas, director of client services, Pavone, and Mary Lorson, business strategist, Pavone, discussed case studies and current and emerging trends in the food and beverage industry.
