All MKC Content
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A Q&A with Mint Mobile SVP Andrew Fried
Pulse March 22, 2023Andrew Fried, SVP of Mint Mobile, is presenting a session entitled “Mint Mobile: Stretching the Limits of Media for Hypergrowth” at the ANA 2023 Brand Masters Conference April 26-28 in Bonita Springs, Fla. ANA’s Mike Kaufman, SVP of brand and media, recently interviewed him for a pre-conference discussion.
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Aetna: Media’s Perspective on Transparency
Event Recaps March 22, 2023Aetna’s Jose Diaz discussed how his brand evaluates media transparency and shared his own advice and some lessons he learned during Aetna’s pursuit of a fully optimized programmatic media buying strategy with its agency partners.
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B2B Companies Should Listen to How They Sound
B2B March 22, 2023Voice assistants present B2B companies with an opportunity to bolster their marketing efforts, spread their creative wings, and develop new revenue streams. But in their pursuit of getting their message out via chatbots, marketers must be careful that they develop a consistent tone and can distinguish their brand from the competition.
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Brands’ Role in Preventing Common Scams to Protect Consumers
Conference Session Videos March 22, 2023In this video, AARP outlined the dramatic impact of consumer fraud, why scams succeed, and what role brands can play in protecting their customers and other consumers from this real and present danger.
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Brands’ Role in Preventing Common Scams to Protect Consumers
Event Recaps March 22, 2023AARP outlined the dramatic impact of consumer fraud, why scams succeed, and what role brands can play in protecting their customers and other consumers from this real and present danger.
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Building Brand Growth with Diverse Creators
Conference Session Videos March 22, 2023In this video, Soyoung Kang, CMO at eos, described how her beauty and skin care brand’s social media strategy has benefitted from diversity.
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Building Brand Growth with Diverse Creators
Event Recaps March 22, 2023Soyoung Kang, CMO at eos, described how her beauty and skin care brand’s social media strategy has benefitted from diversity.
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Creating a Framework for Win-Win Partnerships Between Nonprofits and Corporate America
Conference Session Videos March 22, 2023In this video, the V Foundation presented a five-step framework it uses to build the transformational partnerships with for-profit brands that have generated more than $185 million to support cancer research.
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Creating a Framework for Win-Win Partnerships Between Nonprofits and Corporate America
Event Recaps March 22, 2023The V Foundation presented on a five-step framework it uses to build the transformational partnerships with for-profit brands that have generated more than $185 million to support cancer research.
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Fireside Chat: How Apolo Ohno Found Purpose in Life
Conference Session Videos March 22, 2023No U.S. Winter Olympian has won more medals than Apolo Ohno. The U.S. Olympic Hall of Famer spoke about the price of glory, how he overcame the challenges he faced after hanging up his skates, and why people (and brands) seeking a higher purpose can benefit from his “Five Golden Principles.”
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How Akamai Rediscovered the "Why" of its Business
Conference Session Videos March 22, 2023In this video, Akamai Technologies shared the process it undertook to rearticulate its brand purpose.
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How Akamai Rediscovered the "Why" of its Business
Event Recaps March 22, 2023Akamai Technologies shared the process it undertook to rearticulate its brand purpose.
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How to Make Retail Brand Campaigns Work Harder in a Tight Market
Leading Edge March 22, 2023According to Harvard Business Review, and a lot of anecdotal evidence that we can all point to, companies cut marketing budgets in a recession. Not only that, retail brand budgets can be the first to get slashed as they are the hardest to connect to sales numbers. For the brand budgets that are left, advertisers worry how they can drive any meaningful value if they can’t get the reach or impact that they might feel they need.
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Humanizing Tech: For People, About People, With People
Conference Session Videos March 22, 2023In this video, learn how Publicis Sapient worked with an Academy Award-winning director to launch a production house that creates short documentaries highlighting how customers’ lives have been improved by technology solutions without directly mentioning the brand.
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Humanizing Tech: For People, About People, With People
Event Recaps March 22, 2023To overcome the challenge of authentically embodying its purpose, Publicis Sapient worked with an Academy Award-winning director to launch a production house that creates short documentaries highlighting how customers’ lives have been improved by technology solutions without directly mentioning the brand.
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Maintaining Brand Strength with an Ever-Changing Consumer Base
Event Recaps March 22, 2023Even for products and services with short timelines for usage, relationship marketing is an important tool.
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Oreo’s #LifeLongAlly Campaign: A Multigenerational Story about Acceptance
Webinar Rewinds March 22, 2023In this webinar, Vishnu Nair, Brand Manager at Oreo, discussed a new short film titled “The Note.” The powerful film marks the beginning of their “#LifelongAlly” campaign, which aims to encourage the next generation of active, vocal supporters of the LGBTQ+ community.
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Soylent’s Drive for More Sustainable Nutrition
Conference Session Videos March 22, 2023In this video, CEO Demir Vangelov explains why he never loses sight of the impact Soylent products have on people, its supply chain, and the planet, and he casts a light on the company's partnerships with nonprofits and the #SoylentForGood program.
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Soylent’s Drive for More Sustainable Nutrition
Event Recaps March 22, 2023CEO Demir Vangelov explains why he never loses sight of the impact Soylent products have on people, its supply chain, and the planet, and he casts a light on the company's partnerships with nonprofits and the #SoylentForGood program.
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Taking Sports and Gaming to the Next Level
Event Recaps March 22, 2023BetMGM shared how it is pioneering the online gaming industry by employing an omnichannel approach that has helped grow and retain their market leader position, driving customer engagement through all product verticals.
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