All MKC Content
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Driving Growth with a Purpose: Chipotle Is Cultivating a Better World
Conference Session Videos October 26, 2022In this video, CMO Chris Brandt shared how Chipotle changed how people thought about real food, weathered the pandemic, championed the plight of farmers, and reinforced the brand’s Food with Integrity principles to bring responsibly sourced, unprocessed, fresh ingredients to more people.
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Driving Growth with a Purpose: Chipotle Is Cultivating a Better World
Conference Highlights October 26, 2022Chipotle Mexican Grill is underscoring the authenticity of its menu by championing the farm sector and responsible sourcing.
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Driving Growth with a Purpose: Chipotle Is Cultivating a Better World
Event Recaps October 26, 2022CMO Chris Brandt shared how Chipotle changed how people thought about real food, weathered the pandemic, championed the plight of farmers, and reinforced the brand’s Food with Integrity principles to bring responsibly sourced, unprocessed, fresh ingredients to more people.
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Evolving with Creativity
Conference Session Videos October 26, 2022In this video, eos CMO Soyoung Kang discussed how her brand has recaptured cultural relevance by shrewdly leveraging market research, partnering with a roster of TikTok influencers, and embracing a more risqué brand voice that openly talks to customers about how they can “bless their cooch.”
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Evolving with Creativity
Conference Highlights October 26, 2022To maximize ROI, get your fundamentals right, budget for test and learn, and be agile.
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Evolving with Creativity
Event Recaps October 26, 2022eos CMO Soyoung Kang provided a behind-the-scenes look at how her brand has recaptured cultural relevance by shrewdly leveraging market research, partnering with a roster of TikTok influencers, and embracing a more risqué brand voice that openly talks to customers about how they can “bless their cooch.”
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Fueling Better Creative Work By Creating More Trusting Relationships with Agency Partners
Soundbites October 26, 2022AB InBev’s Marcel Marcondes doesn’t believe truly great creative work is possible without trust and explains how marketers can build better, more trusting relationships with their creative agency partners.
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FUNdamentals of Ethical Marketing: Join our Interactive Game — Is It Ethical?
Webinar Rewinds October 26, 2022In this webinar we continue the conversation with the second webinar in our series on the world of marketing and ethics. Using a game show model, we look at several recent examples of marketing and ask the pivotal question — is it “ethical”?
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Highlights from the Opening Remarks of the 2022 ANA Masters of Marketing Conference
Conference Highlights October 26, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Masters of Marketing Conference.
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How “Bless Your Cooch” Symbolizes an Important Brand Evolution for eos
Soundbites October 26, 2022From resisting the word “damn” to running a “Bless Your Cooch” campaign. Soyoung Kang, CMO at eos Products, explains why her brand evolved its messaging to more authentically reflect how consumers speak.
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How Creativity Can Fuel Business Growth
Conference Session Videos October 26, 2022In this video, Marcel Marcondes, global CMO at AB InBev, shared how his organization has taken its commitment to creativity to new levels, striving to foster a company-wide creative culture that will lead the business into the future.
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How Creativity Can Fuel Business Growth
Conference Highlights October 26, 2022AB InBev is driving organic growth by being a leader in growing its industry.
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How Creativity Can Fuel Business Growth
Event Recaps October 26, 2022Marcel Marcondes, global CMO at AB InBev, shared how his organization has taken its commitment to creativity to new levels, striving to foster a company-wide creative culture that will lead the business into the future.
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Is the C-Suite Setting Up CMOs to Fail?
Podcast Clips October 26, 2022Northwestern’s Jonathan Copulsky discusses the scary unknowns that exist for CMOs and marketers and why the future success of CMOs will be rooted in their ability to become risk management experts and to educate the C-suite and third-party partners on why certain behaviors or actions are enormously damaging to the brand.
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Marketing in a Multisensory World
Conference Session Videos October 26, 2022In this video, Mastercard explained how it is appealing to all five human senses with its marketing.
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Marketing in a Multisensory World
Conference Highlights October 26, 2022In developing a multisensory approach to connecting with consumers, Mastercard has created a sonic identity for its brand.
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Marketing in a Multisensory World
Event Recaps October 26, 2022Mastercard explained how it is appealing to all five human senses with its marketing.
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Mastercard’s Raja Rajamannar on the Most Effective Technology of the Next Decade
Soundbites October 26, 2022Raja Rajamannar, chief marketing and communications officer at Mastercard, shares his opinion on which technology will have the biggest impact over the next five to ten years.
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More Marketers Need to Pay Attention to Gamers
Industry Insights October 26, 2022From scoring a touchdown in a virtual sports league to constructing an imaginary metropolis to guessing a series of five-letter words, most adults are playing at least one type of video game. Whether it’s for the love of competition or to fill downtime with a dopamine surge, recent data shows that the number of people playing games via PC, consoles, tablets, or smartphones in 2022 will surpass three billion, according to Newzoo’s Global Games Report 2021)
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Opening Remarks of the 2022 ANA Masters of Marketing Conference
Conference Session Videos October 26, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Masters of Marketing Conference.
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