All MKC Content
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Marketing News Quiz for April 27, 2024
Marketing News Quiz April 27, 2024In this week's marketing news quiz: Taylor Swift dominates Spotify, delays on Google's deprecation of cookies, the potential U.S. ban of TikTok grows more likely, and more.
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Marketers' Relationship with Social Media? It's Complicated
B2C April 26, 2024While damning, the widespread and growing accusations against social media companies have not been a deterrent for brand advertisers. In fact, they're boosting their spending on most of the major social channels, with beleaguered X as an exception.
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Nonprofit Fundraising
ASK Answers April 26, 2024How can nonprofits successfully raise funds for their organization?
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The “Must Have” Conversation for Aligning the CMO and CRO in 2024
Industry Insights April 26, 2024The business buyer is taking longer to purchase, budgets are tighter, and buyer behavior has shifted online. This presents opportunities and challenges, and it's critical that CMOs and CROs are aligned.
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What These Marketing Leaders Think About Google’s Latest Cookie Postponement
Pulse April 26, 2024Google has pushed back its deprecating cookies yet again until 2025.
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CTV Could Be a Game Changer for Struggling DTC Brands
Industry Insights April 25, 2024CTV will be a great channel for brands that understand the economics of performance marketing, fine-tuned targeting, and emerging ad mechanisms like shoppability. And DTC brands are known to excel in all three of these categories.
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Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data of the modes of communication through which generation Z, millennials, generation x, and baby boomers most prefer to receive offers.
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From “The Park Bench” to Best in Show: Q&A with Aflac’s Jared Martin
Industry Insights April 24, 2024ANA sat down with Jared Martin, director of The Aflac Studio, as he prepares a behind-the-scenes look at “The Park Bench” at the 2024 ANA In-House Agency Conference, taking place from May 14-16 in Carlsbad, California. Here, Jared talks about the inspiration behind his team’s award-winning film, the importance of collaborating with external partners, and how to inspire creatives whether they are producing an animated film or more traditional marketing materials.
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Influencer Marketing
ASK Answers April 24, 2024What is the state of influencer marketing, and how can I best leverage influencers?
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Marketers' Attitudes Toward Brand Purpose
Money Slides April 24, 2024Deborah Malone of The Internationalist shares survey data that illuminates the relative importance that marketers assign to brand purpose and the ways in which they bring it to life in their organizations.
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Pathways to Transparent Media: Limitations of YouTube Target Frequency
Industry Insights April 24, 2024Campaign set up can be an undervalued element of digital advertising. In practice, it requires meticulous navigation of myriad options, each with a substantial but often under-explained impact on the campaign's success.
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The Martech Playing Equalizer for SMBs
B2C April 24, 2024Despite being the majority in the U.S., small- and mid-size companies have long played second fiddle to their larger competitors. But cloud computing, digital platforms, and social channels have enabled smaller players to break down barriers and punch above their weight.
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The Role of the Brief in Enabling Creativity
Money Slides April 24, 2024Survey results shared by the ANA and industry partners quantify the percentage of B2C and B2B agencies and clients who deem a tight brief with clear objectives to be the No. 1 enabler of creativity in their working relationships.
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Tracking Linear TV and OTT’s eCPMs Over Time
Money Slides April 24, 2024Marketing solutions provide Guideline shares data on the changes in linear TV’s effective cost per one thousand impressions (eCPMs) between 2021 and 2023, comparing it to OTT.
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The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet
Marketing Futures Podcast April 23, 2024Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.
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How to Build a More Inclusive Workplace
Beyond Profit Podcast April 23, 2024In this episode of Beyond Profit, Mita Mallick joins host Ken Beaulieu to discuss key learnings from her book, Reimagine Inclusion, why unconscious bias holds companies back, the rise in DEI backlash, and more.
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A Personal Touch
Knowledge Partners April 23, 2024The evolution of personalization over the last five years reflects a broader trend toward more sophisticated, adaptive, and user-centric strategies. With ongoing technological innovation, personalization is becoming increasingly sophisticated and essential for delivering standout customer experiences.
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Managing Marketing and Communications to Avoid ESG Backlash
Event Recaps April 23, 2024In advance of its next meeting, the ANA's Sustainability Committee convened a special session with Michael Maslansky, founder of Maslansky + Partners, to discuss the current landscape of cultural sensitivity marketers are experiencing.
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Marketing to Generation X
ASK Answers April 23, 2024Who is generation X, and how can my brand authentically connect with them?
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Text Marketing: Highly Regulated and Needs Permission
Ethics Issue Alerts April 23, 2024Consumers are likely to believe that the texts received are legitimate and from a trusted source. Unfortunately, consumers have been inundated with so-called unwanted “robocalls” and “robotexts” over many years.
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