How to Enlist your Crazies: The Super-Influencers that can Make All the Difference

B2B is always about change—reframing how people buy, introducing an innovation, or getting people to think about your company in new ways. You can increase your chances of success by getting change agents on board—the subset of your market who are the most likely to share and drive your agenda. Finding your crazies makes your market smaller—and means you can stop wasting money reaching audiences who don’t care. We’re not talking about traditional influencer marketing, which too often means renting other people’s audience and cachet. Crazies are the people whose professional success or personal passion aligns closely with yours—whether they know it or not. For most companies, these key audiences are sitting on the sideline, but with the right approach they can help you succeed. 

Key learnings include:

  • How brands like GE, TD Ameritrade, Waze, Peloton, and RedHat get their crazies on board
  • Three major types of crazies, with tips for finding the ones that matter to you
  • Five strategies for enlisting these key audiences in your market, your product, and your mission 

when

Start: Wednesday, June 7, 2017 at 3:00pm

End: Wednesday, June 7, 2017 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Webinar Registration ANA $0 Associate Gold $0 Associate Silver $0 Associate Individual $0 Non Member N/A


Speaker

Mike O’Toole
President
PJA Advertising + Marketing

Robert Davis
EVP, Director of Strategy
PJA Advertising + Marketing