Licensing #2: What Marketers Need To Know--The Legal Side of Licensing and License Negotiation | Webinars | Events & Webinars | ANA

Licensing #2: What Marketers Need To Know--The Legal Side of Licensing and License Negotiation

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Get the Most Out of Licensing as Brand Owner or Borrower (a 3-part Webinar series)

Licensing benefits all parties involved, the brand owner and the borrower.  It’s typically through promotions that value is built, either through promotion programs run by licensors or licensing programs with promotion overlays.  But no matter what side of the table you’re on, there are key concepts to know in order to maximize the value of your licenses, and this series will cover them.

 

Licensing #2: What Marketers Need To Know--The Legal Side of Licensing and License Negotiation

Designed to steer clear of the legalese, this session features marketing and intellectual property lawyers who will dive into the anatomy of a license agreement, including:

  • A review of significant clauses from such agreements;
  • Suggested negotiation points for both licensors and licensees;
  • Recurring issues when negotiating a license agreement;
  • How to protect the client while reaching a mutually agreeable deal; and
  • A discussion of what keeps both a licensor and licensee up at night.

Register now and be smarter about how you approach your next licensing discussion.

Related Content

when

Start: Tuesday, August 18, 2015 at 2:00pm

End: Tuesday, August 18, 2015 at 3:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

PRESENTERS

  • Russ Brown, Valiant Entertainment
  • Christopher Chase, Frankfurt Kurnit Klein & Selz LLP
  • Jeanene Jobst, Turner Broadcasting
  • Arkadia Olson, Husch Blackwell LLP