Strategic Couponing | Webinars | Events & Webinars | ANA

Strategic Couponing

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Strategic Couponing

With today’s value-seeking consumer and complex path to purchase, promotional messages and media need to consistently work together to deliver value that activates consumers.  

Join us as we discuss:

  • the strategic uses for coupons
  • integrating coupons with media campaigns (print+digital)
  • the role of digital coupons
  • the impact of coupon creative

 

 

Related Content

when

Start: Tuesday, September 1, 2015 at 2:00pm

End: Tuesday, September 1, 2015 at 3:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

PRESENTERS

FRANK KROGER
Vice President, Shopper Marketing
Valassis

Frank is responsible for developing shopper marketing strategy within the Grocery, Drug, Mass and Consumer Packaged Goods verticals. He leads the GDM/CPG Client Marketing and Marketing Intelligence teams who provide vertical expertise and consistently work to identify methods to measure and improve marketing programs for our clients. Frank received a Bachelor of Arts in Communications with a minor in Marketing from Xavier University.

REX BOATRIGHT
Director, Creative Services,
Valassis

Rex leads Valassis’ Agency Services team, providing original creative development and creative consultation to maximize performance of client campaigns. Rex earned a Bachelor of Fine Arts (BFA) from Michigan State University.

MEGAN POLER
Marketing Manager 
Valassis Digital

Megan analyses marketplace intelligence on consumer segments, retailers, competition and emerging trends to build business strategy and concepts for future product development. She is a graduate of the University of Nebraska with a Bachelor of Arts in Communication Studies, Marketing and Public Relations.