| |
 

Emerging Technology Tools for Marketers

This event is over.
Webinar Description

Two years ago, industry analyst Gartner said that by 2017, CMOs will control more IT spending than CIOs.  The premise that marketing is increasingly a technology-centric role has become progressively true since then.  This webinar will explore the opportunities for marketers to drive growth or reduce costs for their organizations through the developing technology trend.  As marketing is continually incorporating technology beyond agency-centric ad tech and towards marketer-centric marketing automation technologies, discover the major related themes and the key players driving this change, including enterprise software companies, large consultancies and advertising agency holding companies alike.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, January 29, 2014 at 1:00pm
Ends:Wednesday, January 29, 2014 at 2:00pm
Presenter

Brian Wieser
Senior Analyst
Pivotal Research

 

All Upcoming Webinars

Brand Activation Demystified: Content, Social Proof, and the Path To Loyalty

Webinar 

5 Steps to Purpose-Based Marketing

Webinar 

Brand Activation Demystified: From Ignored to Engaged--Connect With Your Brand's Audiences on Social Media

Webinar 

Millennials: Top Trends and Strategies

Webinar 

Applying Business Intelligence to Marketing Procurement & Agency Management

Webinar 

Native Advertising Best Practices

Webinar 

Hewlett-Packard: A Case Study in Decoupling

Webinar 

Making TV Ads Accountable

Webinar 

Unlocking the Power of Mobile Programmatic

Webinar 

Insights for Effective Multicultural Marketing

Webinar 

See all events