Understanding the Communication Framework

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Understanding the Communication Framework: How to Accurately Predict Consumer Behavior

What if we were to tell you that the marketing principles we have been using to drive advertising campaigns for decades has been inefficient? What if the rules and definition of "direct response" and "branding" were turned upside down? And what if we told you that the audience segmentation and targeting practices we have been deploying in the digital marketplace for over a decade has limited our ability to build scale within the digital marketplace? And now imagine if you could read a consumer's mind and know how your marketing communications are affecting their purchase behavior and decision making process. As a result, would you take a different approach?

This webinar will show why the traditional understanding of the communication framework is flawed and inefficient and expose you to a new approach, outlining key principles that can be applied to your marketing communications today. Attendees will learn:

• Why understanding individual thinking styles is the key to accurately anticipating consumer response to your products, services, and messages.
• How Cognitive Targeting allows you to speak to consumers based on the deepest drivers of their needs, preferences, resistances, as well as learning and communication style.

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Start: Wednesday, February 16, 2011 at 1:00pm

End: Wednesday, February 16, 2011 at 2:00pm



Jason Burnham