| |
 

Learn How Sharpie Launched An Integrated Marketing Campaign To Engage Consumers

This event is over.
Webinar Description

Sharpie tapped into consumer engagement with an integrated marketing campaign "uncap what's inside" directing consumers to their new website sharpieuncapped.com. The interactive site invites users to register, submit their Sharpie artwork, watch other artists in action, view product demos and connect with the brand on Twitter, Facebook, YouTube, Flickr and the Sharpie blog. TV ads on channels like TBS, Bravo and ABC Family and print ads in magazines like Real Simple and US Weekly advertised a call to action to drive people to the website. Find out how Sharpie was able to unlock the power of self-expression to ignite consumer advocacy with an integrated marketing campaign in this webinar. This presentation was originally shared at the 2012 ANA Integrated Marketing Members-Only Conference at Walt Disney World and was one of the highest rated sessions.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, May 30, 2012 at 1:00pm
Ends:Wednesday, May 30, 2012 at 2:00pm
Presenter

Ryan Rouse
Director of Marketing
Sharpie

All Upcoming Webinars

Reaching Consumers on the Path To Purchase Thru Neuroscience

Webinar 

Seven Lessons To Becoming a Leading Brand

Webinar 

Insights To Interpreting Social Data

Webinar 

Five Tips for Creating Impactful Live Brand Experiences

Webinar 

Protecting Brands in the Event of a Data Breach

Webinar 

See all events