Director of Marketing
Learn How Sharpie Launched An Integrated Marketing Campaign To Engage Consumers
This event is over.
Sharpie tapped into consumer engagement with an integrated marketing campaign "uncap what's inside" directing consumers to their new website sharpieuncapped.com. The interactive site invites users to register, submit their Sharpie artwork, watch other artists in action, view product demos and connect with the brand on Twitter, Facebook, YouTube, Flickr and the Sharpie blog. TV ads on channels like TBS, Bravo and ABC Family and print ads in magazines like Real Simple and US Weekly advertised a call to action to drive people to the website. Find out how Sharpie was able to unlock the power of self-expression to ignite consumer advocacy with an integrated marketing campaign in this webinar. This presentation was originally shared at the 2012 ANA Integrated Marketing Members-Only Conference at Walt Disney World and was one of the highest rated sessions.
Start: Wednesday, May 30, 2012 at 1:00pm
End: Wednesday, May 30, 2012 at 2:00pm