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The Truth About Advertising

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Webinar Description

In this webinar you'll learn about the findings from a recent survey conducted by McCann, the 4A's and Momentum that details the perceptions and misconceptions about advertising in 2013. Among the takeaways from this webinar are finding out how to elevate the advertising profession in the eyes of the consumer, the broader benefit of advertising on the economy and the impact current perceptions have on securing top talent. The survey which is part of McCann's "Truth Central" leadership initiative was comprised of 1000 consumers and 500 people working in advertising, as well as interviews from industry experts and man on the street interviews. Results of the survey also include the learning's of a fundamental gap in perceptions between how the industry views itself vs. the larger public views on advertising.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, June 12, 2013 at 1:00pm
Ends:Wednesday, June 12, 2013 at 2:00pm
Presenter

India Wooldridge
VP, Deputy Director of McCann Truth Central
McCann

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