Multicultural Women As The Shape Shifters of America

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With buying power of Hispanics expected to rise by 50%, from 1 trillion dollars in 2010 to 1.5 trillion in 2015, there is no arguing that multicultural populations are the new majority and the driving force behind consumer spending in the marketplace - particularly women, who account for 85% of all consumer purchases.

The question is no longer whether to market to the multicultural female consumer, but how. Simply increasing your ad budget in multicultural media is not enough. To truly connect with this consumer, marketers must find out who she is and what really makes her tick.

Women at NBCU recently conducted a proprietary study titled "Transformers: Multicultural Women As The Shape Shifters of America," which provides a valuable glimpse and insights into the inner workings of this new majority. This presentation will highlight the top 10 themes-from 'Underserved Aspirationists' to 'The New American Pie'-you need to know to effectively market to this demographic.

Webinars are for ANA Members Only. If you are a non-member, client-side marketer interested in attending a specific session, please email to request a one-time, complimentary guest registration.

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Start: Wednesday, October 5, 2011 at 1:00pm

End: Wednesday, October 5, 2011 at 2:00pm



Melissa Lavigne-Delville
Vice President Strategic Insights, Integrated Media