Corporate Trade: What Marketers Need to Know

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Corporate trade (Barter) has become a staple for many organizations and is increasingly being integrated as a tool to drive continued cost efficiencies and gain a competitive advantage. Why? As RFPs increase, marketing and travel budgets remain under pressure, and companies re-align their strategies, barter offers a way for organizations to recover value and increase their agility in a dynamic marketplace. This webinar will discuss:

Today's corporate trade model and determining when it makes the most sense
How trade can be used to meet a variety of business challenges: Excess inventory, surplus owned or leased real estate, surplus capital equipment, extend a budget, generate immediate cash flow
Considerations for evaluating barter/corporate trade
Success stories