Best Practices To Drive Direct Mail ROI

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In any marketing effort the need to demonstrate ROI is critical. In this webinar you'll learn how dynamic content has become a key strategy to direct mail optimization. Dynamic content allows marketers to liberate content and marry it with data to drive relevant messages to the right individual at the right time. In this webinar, you will learn methods to:

  • Refactor your static content into dynamic content. 
  • Improve response by delivering more relevant messages in direct mail.
  • Incorporate multi-variate testing at a deep level into existing processes.
  • Increase the velocity of the marketing operations by reducing cycle time.
  • Eliminate compliance errors.

Related Content

when

Start: Wednesday, November 20, 2013 at 1:00pm

End: Wednesday, November 20, 2013 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Rab Govil
CEO
Naehas

Jane Dyer
Director, Brand Mail
USPS