Reese’s Peanut Butter Cups: Lessons In Unconventional Innovation (2017 Best of ANA Events Series)

Reese's Pieces Peanut Butter Cup is the poster child of innovation. From being invented on a train ride home to an agile, real-time, launch, the Reese's brand re-wrote the book on innovation possibilities. Capitalizing on an 'equity explosion' that created '#Cupfusion' the brand's non-traditional, unconventional launch approach, led to quadrupling sales expectations in the first year. In this webinar, you will learn how:

  • the Reese's brand delivered one of the most unconventional, successful and cost-efficient product launches in Hershey history
  • to take smart risks in innovation that drive growth
  • to leverage social listening to get to know your consumer

when

Start: Wednesday, November 15, 2017 at 1:00pm

End: Wednesday, November 15, 2017 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Webinar Registration ANA $0 Associate Gold $0 Associate Silver $0 Associate Individual $0 Non Member N/A


Speaker

Ryan Riess
Senior Manager, Reese's Brand
The Hershey Company