The Roadmap To Becoming A Data-Driven Brand
"Know thy customer" continues to be the key to driving engagement relevance and consistent communications for brand marketers. But as the types and quantity of first party customer data grow, so do the silos associated with that data, making it difficult for marketers to tailor communications in a meaningful way. To speed the way to better data usage, smart marketers are considering a Data Management Platform (DMP) to attribute results and plan across touch points. Hear from [x+1] how some of the largest brand marketers are synchronizing their messages to consumers across a broad range of channels in real time to maximize campaign performance and ROI.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, May 23, 2012 at 3:00pm|
|Ends:||Wednesday, May 23, 2012 at 4:00pm|
SVP Chief Marketing Officer
SVP Corporate Development