| |
 

The Truth About Moms

This event is over.
Webinar Description

We often look at moms in emotional terms but according to McCann Truth Central's latest global research study, The Truth About Moms, they are smart economic agents who use technology in ways that push boundaries. To earn their attention, brands need to earn their respect. More than two-thirds of moms are tech-fluent, super-influencers who believe that technology makes them better mothers. They have become a major force in realigning the goals of the next generation to focus on happiness rather than riches and success. The study also identifies the new Triathamom, who is finding more freedom to define her own racecourse. Just like triathletes, moms today do not want to be defined by each of the individual races they run (work, family, self). They want to be acknowledged for the skillful ways they integrate all three. A key takeaway for marketers: focus more on celebrating mom's successes rather than dramatizing her struggles.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, September 12, 2012 at 3:00pm
Ends:Wednesday, September 12, 2012 at 4:00pm
Presenter

Laura Simpson
Global Director
McCann Truth Central

All Upcoming Webinars

Increasing ROI with Programmatic

Webinar 

Influencing, Optimizing and Reshaping Marketing in 2015

Webinar 

Five Ways Marketers Can Unlock Digital Value

Webinar 

Proving the Value of Your In-House Agency

Webinar 

Turning Customer Frustration into Breakthrough Innovation

Webinar 

Five Ways Your Brand Can Connect with Generation Z

Webinar 

Nationwide on the Benefits of Marketing and Procurement Collaboration

Webinar 

Hyperlocal: Understanding this Mobile Marketing Opportunity

Webinar 

The Developing Law of Drones – Marketing’s New Frontier

Webinar 

Influencing the Purchase Funnel through Cross Platform Marketing

Webinar 

See all events