| |
 

The Truth About Moms

This event is over.
Webinar Description

We often look at moms in emotional terms but according to McCann Truth Central's latest global research study, The Truth About Moms, they are smart economic agents who use technology in ways that push boundaries. To earn their attention, brands need to earn their respect. More than two-thirds of moms are tech-fluent, super-influencers who believe that technology makes them better mothers. They have become a major force in realigning the goals of the next generation to focus on happiness rather than riches and success. The study also identifies the new Triathamom, who is finding more freedom to define her own racecourse. Just like triathletes, moms today do not want to be defined by each of the individual races they run (work, family, self). They want to be acknowledged for the skillful ways they integrate all three. A key takeaway for marketers: focus more on celebrating mom's successes rather than dramatizing her struggles.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, September 12, 2012 at 3:00pm
Ends:Wednesday, September 12, 2012 at 4:00pm
Presenter

Laura Simpson
Global Director
McCann Truth Central

All Upcoming Webinars

BAA Legal: Best Practices in Privacy, Data Security, and Information Governance Programs

Webinar 

Integrating a Cross-Channel Strategy with Programmatic Advertising

Webinar 

BAA Legal: Understanding the FTC’s Updated FAQs on Testimonials & Endorsements

Webinar 

Social Media Tips and Trends From the Top 40 Social Media Agencies

Webinar 

The FTC’s “Start With Security” Initiative: Where To Start?

Webinar 

3 Key Insights to Brand Performance Measurement

Webinar 

BAA Government & Legal Affairs Update: September 2015

Webinar 

BAA Legal: TBD

Webinar 

Insights to Reaching a Rising Demographic

Webinar 

10 Custom Content Trends Every Marketer Should Know

Webinar 

See all events