Ways to Leverage the Science of Humor in B2B Marketing: gyro

This event is over.

Decision makers and influencers have said, increasingly, that it is not just about the numbers, it is about a feeling a partner brings. Tapping into humor not only helps a business stand out, it creates a true connection and actual engagement. This is just one of the key findings from a multi-year, three-phase study fielded by gyro in partnership with Research Now. More than 500 professionals were surveyed across a variety of top B2B industries to draw some compelling and often counter-intuitive conclusions about the power of humor in B2B marketing.

In this webinar, you will learn when, where and how humor can play an essential role in the buying process.

Related Content

when

Start: Thursday, November 9, 2017 at 1:00pm

End: Thursday, November 9, 2017 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Drew Chapin
Vice President, Global Marketing and Communications
Hyland

Judy Begehr
Senior Vice President, Account Planning
gyro

Per Smith
Research Director
Research Now