Drew Chapin
Vice President, Global Marketing and Communications
Hyland
Judy Begehr
Senior Vice President, Account Planning
gyro
Per Smith
Research Director
Research Now
This event is over.
Decision makers and influencers have said, increasingly, that it is not just about the numbers, it is about a feeling a partner brings. Tapping into humor not only helps a business stand out, it creates a true connection and actual engagement. This is just one of the key findings from a multi-year, three-phase study fielded by gyro in partnership with Research Now. More than 500 professionals were surveyed across a variety of top B2B industries to draw some compelling and often counter-intuitive conclusions about the power of humor in B2B marketing.
In this webinar, you will learn when, where and how humor can play an essential role in the buying process.
Start: Thursday, November 9, 2017 at 1:00pm
End: Thursday, November 9, 2017 at 2:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Drew Chapin
Vice President, Global Marketing and Communications
Hyland
Judy Begehr
Senior Vice President, Account Planning
gyro
Per Smith
Research Director
Research Now