| |
 

And Now a Word From the Agencies (4As` Perspective)

This event is over.
Webinar Description

A team of agencies, all member of the 4A's, will describe marketing dynamics, the role of agencies and suggested best practices for optimizing agency/advertiser relationships. The discussion will likely include:

  • The power of marketing: growing brands, building intangible value, and informing / engaging consumers, customers and stakeholders
  • The marketing services industry: what agencies do, core agency services, agency service models
  • Agency/client relationship management
  • How to get the best results from your agency
  • Alignment of interests among client management, client marketing, client procurement, and agency
  • Mutual transparency-goals, objectives, metrics and benchmarks
  • Respect, trust and collaboration
  • Shared vision and balance between effectiveness/efficiency
  • Ongoing, 360-degree assessment
  • Best practices for procurement for working with agencies

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Friday, September 30, 2011 at 12:00pm
Ends:Friday, September 30, 2011 at 1:00pm
Presenter

Mat Mildenhall                                   Plus other agency leaders to be announced
Global Leader, P&G
BBDO & Proximity

All Upcoming Webinars

Increasing ROI with Programmatic

Webinar 

Influencing, Optimizing and Reshaping Marketing in 2015

Webinar 

Five Ways Marketers Can Unlock Digital Value

Webinar 

Proving the Value of Your In-House Agency

Webinar 

Turning Customer Frustration into Breakthrough Innovation

Webinar 

Five Ways Your Brand Can Connect with Generation Z

Webinar 

Nationwide on the Benefits of Marketing and Procurement Collaboration

Webinar 

Hyperlocal: Understanding this Mobile Marketing Opportunity

Webinar 

The Developing Law of Drones – Marketing’s New Frontier

Webinar 

Influencing the Purchase Funnel through Cross Platform Marketing

Webinar 

See all events