And Now a Word From the Agencies (4As` Perspective)

This event is over.

A team of agencies, all member of the 4A's, will describe marketing dynamics, the role of agencies and suggested best practices for optimizing agency/advertiser relationships. The discussion will likely include:

  • The power of marketing: growing brands, building intangible value, and informing / engaging consumers, customers and stakeholders
  • The marketing services industry: what agencies do, core agency services, agency service models
  • Agency/client relationship management
  • How to get the best results from your agency
  • Alignment of interests among client management, client marketing, client procurement, and agency
  • Mutual transparency-goals, objectives, metrics and benchmarks
  • Respect, trust and collaboration
  • Shared vision and balance between effectiveness/efficiency
  • Ongoing, 360-degree assessment
  • Best practices for procurement for working with agencies

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Start: Friday, September 30, 2011 at 12:00pm

End: Friday, September 30, 2011 at 1:00pm



Mat Mildenhall                                   Plus other agency leaders to be announced
Global Leader, P&G
BBDO & Proximity