Advertising Production

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Advertising production expenditures are comparable to agency compensation for many marketers, however usually get lesser focus.  But a little attention can go a long way to optimize the efficiency and effectiveness of ad production.  This webinar will provide an overview of the production process, an understanding of why things cost what they do, and areas to focus on for efficiencies to get the most value from your advertising production.  We'll review the multiple phases of advertising production, roles and responsibilities of the advertiser, production cost-drivers-including factors that can quickly send a project over-budget-and areas for procurement to make a positive impact.

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when

Start: Friday, October 14, 2011 at 12:00pm

End: Friday, October 14, 2011 at 1:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Jillian Gibbs
Founder & Chief Executive Officer
APR