Watershed Associates (a leader in negotiation workshops)
Best Negotiating Practices
This event is over.
Negotiating doesn't have to be win-lose! Whether negotiating an agency compensation deal, media buy, sponsorship, or buying raw materials, the best results are usually achieved when both sides work together to create value. How many marketers have dealt with an 'unhappy/resentful supplier' once the honeymoon period wore off? Stuart Shlossman—a former member of the ANA Advertising Financial Management Committee and current facilitator of negotiation workshops—will discuss impactful negotiation strategies that strengthen the deal for both parties.
Start: Friday, January 31, 2014 at 1:00pm
End: Friday, January 31, 2014 at 2:00pm