Nine Fundamentals for Mobile Marketing Success

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Mobile Marketing has become an indispensable part of the marketing mix. Consumers across nearly all market sectors are engaging brands through and with their mobile device.  However, with the staggering pace of mobile innovation, knowing where to place your priorities can be a challenge.  In this webinar we share with you the nine fundamentals for mobile marketing success.    We examine where mobile marketing has been, where it is and where it is going.  In addition, we'll review the latest mobile capabilities, technologies, standards and guidelines of mobile marketing and provide you with a framework and actionable steps that you can use to immediately, and successfully, begin integrating mobile into your marketing mix. 




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Start: Wednesday, August 3, 2011 at 1:00pm

End: Wednesday, August 3, 2011 at 2:00pm



Michael Becker





















Mobile Marketing Association, Managing Director, North America

Michael Becker is a mobile marketing industry leader, entrepreneur, author and academic. Mr. Becker is the North American Managing Director of the Mobile Marketing Association.  Prior to joining the MMA he held the positions of Global Vice-chairperson of the Mobile Marketing Association and founder and VP Mobile Strategies at iLoop Mobile, an industry-leading mobile marketing solutions provider.  He is the co-author of  Mobile Marketing for Dummies, Web Marketing All-in-One For Dummies and numerous articles as well as contributing author to Mobile Internet for Dummies, Social Media Marketing for Dummies and Reinventing Direct Marketing.  Additionally, he is a doctoral candidate focussing on mobile-enhanced customer managed interactions, at Golden Gate University.