Mobile Marketing Association, Managing Director, North America
Michael Becker is a mobile marketing industry leader, entrepreneur, author and academic. Mr. Becker is the North American Managing Director of the Mobile Marketing Association. Prior to joining the MMA he held the positions of Global Vice-chairperson of the Mobile Marketing Association and founder and VP Mobile Strategies at iLoop Mobile, an industry-leading mobile marketing solutions provider. He is the co-author of Mobile Marketing for Dummies, Web Marketing All-in-One For Dummies and numerous articles as well as contributing author to Mobile Internet for Dummies, Social Media Marketing for Dummies and Reinventing Direct Marketing. Additionally, he is a doctoral candidate focussing on mobile-enhanced customer managed interactions, at Golden Gate University.