Marketing Maestros

10 Nuggets from #ANAMedia

Posted: Mar 7, 2018 11:00am ET BY Bill Duggan

ANA's Bill Duggan shares 10 key takeaways from the 2018 Media Conference.

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HP's Jim Wallace to Chair 2018 ANA Advertising Financial Management Conference

Posted: Feb 22, 2018 1:00pm ET BY Bill Duggan

HP's Jim Wallace will take the reigns as chair of the 2018 ANA Financial Management Conference.

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Influencers Adapt to Facebook, Instagram, and YouTube Changes

Posted: Feb 15, 2018 12:00pm ET BY Aliza Freud

SheSpeaks' Aliza Freud explains how influencers have had to adapt in order to remain competitive amid changes from major social platforms.

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The Art and Science of Brand Building

Posted: Feb 13, 2018 3:00pm ET BY Ed Faruolo, Founder of VitaLincs and ANA Faculty

What to ask to understand who your ideal customers are and how to engage them so your brand remains vital in their minds.

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Sourced Traffic — Buyer Beware!

Posted: Feb 7, 2018 10:00am ET BY Bill Duggan

ANA's Bill Duggan examines the issue of sourced traffic in light of recent reports, and shares action steps for advertisers to consider.

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American Eagle's Head of Digital on How the Brand Is Disrupting Retail

Posted: Feb 5, 2018 3:00pm ET BY Meghan Medlock

Kristen D'Arcy, head of performance digital marketing and media at American Eagle Outfitters, discusses how her brand is digitally disrupting the retail landscape and its recent "Ride with Pride" campaign.

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Five Things Millennials Want from a Marketing Career

Posted: Feb 1, 2018 12:30pm ET BY Elliot Lum

AEF's Elliot Lum shares insights from millennial marketers on why they have embraced their marketing careers.

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A Conversation with the Agency Veteran Who is Leading Land O’Lakes to Record Growth

Posted: Jan 22, 2018 10:00am ET BY Ryan Dinger, copywriter at ANA

Tim Scott, CMO of Land O’Lakes, opens up about overcoming challenges, keeping a venerable brand fresh, and his brand lives its purpose.

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A Recipe for Innovation: The Key Ingredient is Culture

Posted: Jan 19, 2018 10:00am ET BY Barbara Martin Coppola

At Grubhub, the key to staying innovative is in its culture.

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Gal Gadot Receives Second #SeeHer Award

Posted: Jan 16, 2018 10:00am ET BY Urey Onuoha

At the 2018 Critics’ Choice Award, actress Gal Gadot won the second annual #SeeHer award for her work promoting gender equality.

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