Marketing Maestros

Has Indirect Procurement Earned a Seat at the Curriculum Table?

Posted: Mar 27, 2017 10:00am ET BY Mary Ann Brennan, ANA AFM Committee chair, West Coast chapter

Could education be a key contributor to the challenge in finding procurement talent?

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Statement from ANA CEO on Suspending Advertising on YouTube

Posted: Mar 24, 2017 3:00pm ET

Bob Liodice, CEO of the ANA, has issued a statement in response to press inquiries about marketers who have recently suspended advertising on Google’s YouTube website.

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Walled Gardens are Blind Spots

Posted: Mar 23, 2017 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA members weigh in on the move toward independent audits of large digital media enterprises by the Media Rating Council.

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C-level blogging: 7 tips for successfully using a ghostwriter

Posted: Mar 20, 2017 12:00pm ET BY Nicole Sommerfeld, VP of strategy and programs at TDA Group

Blogging can be time-consuming, especially for C-suite execs. Here are 7 tips to effectively use a ghostwriter to get your message out.

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ANA Members on Walled Gardens

Posted: Mar 17, 2017 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA members show significant support for independent audits of large digital enterprises.

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Who’s Ready to Lead Change in Marketing?

Posted: Mar 16, 2017 10:00am ET BY George Stenitzer, Founder, Crystal Clear Communications

How do you find a change agent? Look for these four behaviors.

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13 Takeaways from #ANAMedia

Posted: Mar 3, 2017 2:00pm ET BY Bill Duggan, Group EVP, ANA

Thirteen quick takeaways from the general session speakers at #ANAMedia.

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My Favorite ANA Conference

Posted: Mar 1, 2017 12:30pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan explains why he enjoys the ANA Advertising Financial Management Conference.

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Marketing Technology: Do You Have a Strategy?

Posted: Feb 27, 2017 3:00pm ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

New ANA research uncovers how marketers are dealing with industry disruptions.

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I love you. I love you not.

Posted: Feb 14, 2017 12:30pm ET BY Bruno Gralpois, ANA Faculty

Why advertisers and agencies should improve how they work together to maintain a productive relationship.

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