Marketing Maestros

Taking a Stand on Racial Equality

Posted: Nov 21, 2017 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA’s Bill Duggan shares how P&G is addressing racial inequality through its advertising, based on Marc Pritchard’s keynote speech at the 2017 ANA Multicultural Marketing and Diversity Conference.

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Ditch the Newspaper Approach to Content Marketing, Try the Blockbuster Philosophy Instead

Posted: Nov 20, 2017 12:00pm ET BY Jann Schwarz

LinkedIn's Jann Schwarz explains how B-to-B marketers can apply Hollywood's approach to content to create sustainable thought leadership.

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Taking on Taboos: How Allstate, Amazon, and Corning Succeeded by Not Playing It Safe.

Posted: Nov 16, 2017 10:00am ET BY Mike O'Toole

This episode of PJA’s Branding for Change podcast explores finding opportunities in market taboos — the areas where conventional brands fear to tread, but which can deliver outsized advantage when addressed correctly.

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Mentoring to Close the Generation Gap

Posted: Nov 15, 2017 12:00pm ET BY Raja Rajamannar

Mastercard's Raja Rajamannar shares insights into the benefits of having a mentoring program at the company.

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Marc Pritchard Busts Multicultural Marketing Myths (with $1 billion in sales growth possible)

Posted: Nov 13, 2017 11:00am ET BY Bill Duggan, Group EVP, ANA

P&G's Marc Pritchard debunks some long-running multicultural myths.

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Turning the Impossible Unimpossible

Posted: Nov 8, 2017 2:30pm ET BY Linda Boff

CMO Linda Boff explains how she creates an environment to foster innovation at GE.

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Why a Marketing Career?

Posted: Nov 6, 2017 12:30pm ET BY Elliot Lum

What makes a career in marketing and advertising so special? AEF's Elliot Lum shares three reasons.

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Darkening Clouds from Europe

Posted: Nov 2, 2017 3:00pm ET BY Bob Liodice, CEO, ANA

The ANA is creating tools to help its members navigate and respond to the complex regulatory changes the EU’s GDPR will bring.

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The Link Between Organizational Structure and Revenue Growth

Posted: Oct 31, 2017 3:00pm ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

Changing your organizational structure is easier said than done. These five tips will help marketers get started.

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It’s Time to Bury “The Line”

Posted: Oct 30, 2017 12:00pm ET BY Mike Kaufman

Marketers and agencies have long referred to "the line” when it comes to spending. But given the complexity and integration of marketing support, it’s time to bury the line and use a new approach.

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