Advertising Financial Management
This event is over.
Networking Breakfast: 9-9:30am
Introductions and agenda review: 9:30-9:45am
I. LOVE YOUR SHARK: HOW CLIENT PROCUREMENT CAN COLLABORATE WITH AGENCIES FOR SUCCESS (9:45-10:45am)
This presentation will focus on how your procurement team can partner with agencies to not only lower costs but also strengthen the agency relationship and increase the impact of marketing. Carrie Miller, Marketing Commodity Manager at Intel and Bill Boris-Schacter, EVP, Operations & Client Finance at Jack Morton Worldwide will discuss the key elements of a good partnership which include transparency, open dialog, good listening and compromise.
Carrie Miller, Marketing Commodity Manager - Intel
Bill Boris-Schacter, EVP, Operations & Client Finance - Jack Morton Worldwide
II. MEMBER ROUNDTABLE DISCUSSION: HOW SHOULD PROCUREMENT BE MEASURED? (11:00am-12:00noon)
Savings, value added, risk avoidance are some of the metrics used to measure procurement. This will be a roundtable discussion to get perspective from all participants on how marketing procurement overall is measured within their respective organization and how individuals are specifically evaluated.
Mike Thyen, Director, Marketing & Sales Procurement - Eli Lilly & Company
III. PROCUREMENT & PRODUCTION (1:00-2:00pm)
According to ANA research, 80% of marketing procurement professionals have some role or responsibility in production. Further, procurement believes that production is one of the marketing communications areas where it has had its greatest positive impact. Production decoupling, for example, is procurement driven. AICP (Association for Independent Commercial Producers) is the industry trade association for the production community. President & CEO Matt Miller and a group of AICP board members will join for a lively debate on production and procurement-what's working, what isn't, and suggestions for moving forward.
Matt Miller, President & CEO - AICP
Maddi Carlton - HSI Productions
Brian Carmody - Smuggler
Kerstin Emhoff - Prettybird
Chuck Ryant - Bob Industries
IV. ANA PROCUREMENT TASK FORCE UPDATE (2-2:30pm)
The mission of the ANA Procurement Task Force is to define and elevate the role of marketing procurement and close the "gaps" on the value of procurement between procurement and internal marketing as well as procurement and external agencies. We will discuss the initiatives of our three subcommittees:
- Procurement Mentoring: connects junior/less experienced marketing procurement professionals with senior-level marketing procurement professionals.
- Procurement Case Studies: these focus on the value and positive contributions of marketing procurement. To date there are contributions from Toyota and Anheuser-Busch InBev. Additional case studies are in progress.
- Procurement Webinars: a webinar series for marketing procurement professionals ran June 10 through the end of October.