Advertising Financial Management Committee
The Advertising Financial Management Committee explores efficiencies, cost savings, return on investment and bringing better value to members’ organizations. Participants on this committee have varied job responsibilities including: financial managers working with advertising/marketing; procurement/sourcing specialists; and members within general marketing and advertising management.
This committee helps program the annual ANA Advertising Financial Management Conference, next planned for May 4-7, 2014 in Naples, FL.
Many members of this committee are active participants in the ANA Procurement Task Force-a group dedicated to elevating the role of marketing procurement. The task force is engaged in mentoring, the development of case studies and white papers that focus on the value and positive contributions of marketing procurement, and a webinar series for marketing procurement professionals.
Committee Chair:
Michael Thyen, Director - Marketing and Sales Procurement, Eli Lilly and Company
Discussion Topics
- Agency compensation
- Measuring/maximizing ROI
- Marketing Accountability
- Procurement departments: pros and cons
- Process Excellence
- Performance monitoring/media auditing
- Television production costs/costs savings
- Agency evaluations
- Agency search
- The cost/value equation
- SOW Best Practices
| Name | Title | Company |
|---|---|---|
| Michael Thyen (Co-chairperson) | Director, Marketing and Sales Global Procurement | Eli Lilly and Company |
| Ed Abrams | Vice President Marketing -- Midmarket | IBM Corporation |
| Zusi Airhiavbere | Marketing Services Procurement Specialist | BP P.l.c. |
| Karen Ambrose | Global Marketing Services Procurement | Merck & Co. |
| Craig Andrews | Sr. Manager, Strategic Sourcing & Procurement | AFLAC, Inc. |
| Mitch Arends | Director, Marketing Services Procurement | Kraft Foods Group, Inc. |
| Sarah Armstrong | Director, Worldwide Agency Operations | Coca-Cola Company |
| Anthony Baldo | Senior Manager, Strategic Sourcing | The Hershey Company |
| Courtney Baranello | Manager, Corporate Media Strategy | PepsiCo, Inc. |
| Anna Barej | Marketing Procurement | Kraft Foods Group, Inc. |
| Amy Beard | Consultant, Procurement | Eli Lilly and Company |
| Sara Becker | Manager, Sales and Marketing Sourcing Strategies | Shire Pharmaceuticals Inc. |
| Zac Belcher | Director, Global Brand Building Purchases | The Procter & Gamble Company |
| Jean Bergquist | Director, Sourcing | Kaiser Permanente |
| Joseph Bertolini | VP, Global Budget & Financial Planning | Colgate-Palmolive Company |
| Reva Bhatia | Procurement Specialist | BP Oil |
| Jane Bittner | Director, Global Procurement | Merck & Co. |
| Katrina Bott | Manager, Strategic Sourcing | Old Navy |
| Theresa Boucher | Manager | Verizon Communications |
| Satrina Boyce | Director, Global Marketing, Procurement | Mondelez International, Inc. |
| Carl Brand | Lead Financial Analyst | AT&T Inc. |
| Daniel Briley | Director, Media Planning & Production | Family Dollar Stores, Inc. |
| Laura Brower | Director, US Agency Relations | American Express Company |
| Diane Brown | Director, Marketing Services | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Terri Burns | Strategic Sourcing Consultant | AFLAC, Inc. |
| Warren Byrum | Director, Category Management - Marketing Services | American Express Company |
| Maia Carbone | Manager Marketing and Communications Sourcing | Ingersoll Rand |
| Orla Carey | Manager, Advertising and DM | Tourism Ireland |
| Jennifer Carli | Vice President, Marketing & Customer Strategies | BMO Harris Bank |
| Pablo Carreno | Senior Director, Indirect Sourcing | Revlon, Inc. |
| Diane Centeno | Director of Advertising, Media & Brand | SeaWorld Parks and Entertainment |
| Annette Cerami | US Marketing Procurement Manager | Beam Inc. |
| Mark Chaves | Product Manager | SAS Institute Inc. |
| Amol Chopra | Associate Director, Global Category Manager | Novartis Pharmaceuticals Corporation |
| Bill Clark | Manager, Purchasing - Agencies | Sanofi-Aventis |
| Anne Clark | Vice President of Media and Advertising | Sterling Jewelers, Inc. |
| William Clements | Vice President, Sponsorship and Sports Marketing | Mars Incorporated North America |
| Jeff Clemes | Global AD Business Manager | Hewlett-Packard Company |
| Mark Clowes | Director, Global Branding | American International Group, Inc. |
| Kristin Cobuzzi | Sourcing Specialist | Walt Disney Parks and Resorts |
| Marie Colby | Sourcing Consultant | Allstate Insurance Company |
| Fatina Coleman | Senior Vice President | Citigroup Inc. |
| Thomas Cornely | Marketing Category Manager - Agencies | Johnson & Johnson |
| Beth Correll | Director, Global Strategic Sourcing | The Hershey Company |
| Joyce Costello | Brand Professional | IBM Corporation |
| Kimberly Courtney | Director Business Affairs | MillerCoors LLC |
| Ann-Margret Crater | Vice President, Strategic Marketing | CIT Group, Inc. |
| Kelly Curran | Global Sourcing Lead - Advertising, Media & Direct Marketing | IBM Corporation |
| Candace Cybert | Purchasing Manager, A&P | Moet Hennessy USA |
| Rachel Dambreville | Firmwide Sourcing | Morgan Stanley - New York |
| Brian DeAngelo | Brand Communications Manager | MINI |
| Christopher DeMarco | Senior Industry Manager - Advertising | PepsiCo, Inc. |
| KATHRYN DERBYSHIRE | GLOBAL CATEGORY MANAGER | BACARDI CORPORATION |
| Maureen Devane | Manager - Insights | PepsiCo, Inc. |
| Terie Diat | Finance Director, Global Procurement | Colgate-Palmolive Company |
| Jim Dionne | Senior Manager, Marketing Procurement | Beam Inc. |
| Nick Distasi | Manager, Agency Relationship Management | Sanofi-Aventis |
| David Dobbins | Director Global Media, Sourcing | Boehringer Ingelheim Pharmaceuticals, Inc. |
| David Donnelly | Senior Manager, Strategic Sourcing | The Hershey Company |
| Kristina Drymalski | Assoc Director, NA Marketing Procurement | Mondelez International, Inc. |
| Diane Dudeck | Sr. Director, WW Media, Entertainment & Sponsorship Mktg; Mktg Operations | Cisco Systems, Inc. |
| Pamela Edwards | EVP, CFO | Victoria`s Secret |
| Susan Eisenreich | Strategic Sourcing - Media & Advertising, Manager | The Hershey Company |
| Katharine Ellis | Global Marketing Services Procurement Leader | DuPont Company |
| Sherry Epting | Sr. Manager - Category Leader | AstraZeneca LP |
| Kevin Esposito | Manager, Agency Operations | IBM Corporation |
| Kenneth Fakler | Media & Advertising Assurance Services Leader | PricewaterhouseCoopers |
| Min Fan | Manager, Media Metrics and Communications | Hewlett-Packard Company |
| Karen Fendrich | Global Creative Strategy Manager | Pfizer Inc |
| Justine Fialkosky | VP Communications | State Street Global Advisors |
| Teresa Fiore | Strategic Sourcing Manager | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Martha Forgacs | Program Leader - Marketing Services | Domino's Pizza, Inc. |
| Patricia Foster | Director, Consumer & Winback/Winover Exec. | Verizon Communications |
| Kathy Foster | Communication & Marketing Business Manager | Freescale Semiconductor, Inc. |
| Katherine Freeley | Sourcing Manager | Colgate-Palmolive Company |
| Julie French | Manager | Dell Inc. |
| Larry French | Senior Marketing Director | Hanesbrands, Inc. |
| Allison Fritzsche | Agency Relations Manager | AbbVie Inc. |
| Patricia German | Financial Applications Business Director | Mediaocean |
| Susanna Germani | Procurement Manager, Demand Operations | Diageo North America, Inc. |
| George Giassopoulos | Procurement Director, Global Marketing and Media Agencies | Pfizer Inc. |
| Diane Gibbons | Director, Agency Management Global Procurement and Operations | Pfizer, Inc. |
| Jennifer Gibson | Purchasing Coordinator | Beam Inc. |
| James Gilbert | Director, Global Advertising, Soup | Campbell Soup Company |
| Douglas Gill | Director of Pricing | Benjamin Moore & Co. |
| Richard Giuliani | Commodity Manager, GPS Marcom Procurement | IBM Corporation |
| Eliana Goncalves | Procurement Global Category Manager- Creative Agencies | Merck & Co. |
| Rick Gonzalez | Executive Director | Mitchell & Titus, global member from of Ernst & Young |
| Bruno Gralpois | Head of Global Marketing Operations | Visa Inc. |
| William Grotheer | Procurement Manager | Bristol-Myers Squibb Company |
| David Grueneberg | Sr. VP Global Lead Advert.&Marketing | Citigroup Inc. |
| Reagan Gundert | Marketing Manager | MasterCard Worldwide |
| Debbie Haeringer | Vice President, Director of Marketing, Vendor Finance | CIT Group, Inc. |
| Paul Haggerty | Manager, Advertising Resources | General Motors Company |
| Lorraine Hamby | Senior Director, PR and Social Media | Symantec Corporation |
| Tom Hamilton | Finance Manager, GCom Media and Advertising | General Mills, Inc. |
| John Hardy | Marketing Procurement | Walt Disney Parks and Resorts |
| John Hatch | Senior Planning Director | Walmart Stores, Inc. |
| Debra Hedgecock | Global Agency Operations | MasterCard Worldwide |
| Michael Hicks | Sr. Manager Strategic Sourcing | Novo Nordisk Pharmaceuticals, Inc. |
| Kathleen Hirst | Vice President Global Sourcing, Marketing and Sales | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Mark Hudson | Advertising Procurement Manager | BP p.l.c. |
| Antonio Humphreys | Manager, Strategic Sourcing, Marketing Services | Gap Inc. |
| Rebecca Hutcherson | Sr Manager FP & A | Hanesbrands, Inc. |
| Peter Isaia | Director, Procurement | Diageo North America, Inc. |
| Ellen Jameson | Senior Manager | Pfizer Inc |
| Kim Johnson | Group Vice President, Strategic Sourcing Lead - Marketing | SunTrust Banks, Inc. |
| Amy Johnston-Smith | Director, Marcom Operations | Comcast Cable |
| Benjamin Jungreis | Associate Director | Colgate-Palmolive Company |
| Kevin Kammeyer | Category Manager - Global Strategic Sourcing | Amgen Inc. |
| Christy Keesee | Procurement Analyst | Humana Inc. |
| Dianne Kelley | Program Manager - WW Advertising Strategist - Media/Production | IBM Corporation |
| David Kohl | Advertising Sector Leader | Ernst & Young LLP |
| Kenneth Labadini | Senior Vice President, Marketing Operations | Bank of America |
| Joe Lampert | Managing Director | Harris Corporation, Broadcast Communications |
| Patricia Larson | Senior Sourcing Manager | AstraZeneca LP |
| Jennifer Layton | Brand Communications Manager | MINI |
| Doug Lederman | Sr. Business Leader, Global Sourcing | Visa Inc. |
| Wendy Leming | Manager, Marketing Services | Altria Group, Inc. |
| Marcio Lemos | Purchasing Manager | Intel Corporation |
| Jorge Leon | Group Category Manager - Agencies | Johnson & Johnson |
| Holli Levine | Associate Director, Procurement | Kraft Foods Group, Inc. |
| Nicola Lionetti | Procurement Director | Luxottica Retail |
| Jeremy Lippenholz | Marketing Operations Manager, CDIY | The Black & Decker Corporation |
| Steven Lipponer | Senior Vice President, Finance | Citigroup Inc. |
| Cindy Liu | Director of Finance | Travelers Insurance |
| Lesley Livingston | Sourcing Director, Procurement | Johnson & Johnson |
| Shane Loercher | Category Manager, Agencies and Media | Johnson & Johnson |
| Cheryl Long | Senior Consultant, Marketing Communication and Branding | Verizon Communications |
| Dustin Lyle | Director, A&P Procurement | Bacardi U.S.A., Inc. |
| James Macke | Director of Business Administration - MarCom | Enterprise Holdings, Inc. |
| Kerry MacPherson | Category Manager - Marketing Strategic Sourcing | SeaWorld Parks and Entertainment |
| Kristine Mangan | Director Procurement | GlaxoSmithKline |
| Larry Manno | Vice President | MasterCard Worldwide |
| Susan Markowicz | Global Advertising Agency Manager | Ford Motor Company |
| Lindbergh Matillano | Planning Manager | Microsoft Corporation |
| Wil Mauk | Global Procurement Manager, Marketing ROI | Coca-Cola Company |
| Holly Maxwell | Sourcing Manager, Marketing Services | General Mills, Inc. |
| Wendi Mazzucco | Sr. Director, Consumer Relationship Marketing & Strategy | Wyndham Worldwide Corporation |
| Don McAdang | Managing Director, Creative Services | Charles Schwab & Company, Inc. |
| Austin McKeehan | Director of Strategic Sourcing | TIAA-CREF |
| Kim McMillon | Vice President, Marketing Sourcing Manager | Bank of America |
| Kimberly McNeil | Vice President, Operations and Vendor Management | Fidelity Investments |
| Shauna McWoods | Senior Manager, Strategic Sourcing | Novo Nordisk Pharmaceuticals, Inc. |
| Erol Menda | Assoc.Manager of Financial Planning and Analysis | PepsiCo, Inc. |
| Alison Metcalfe | Vice President, Marketing, US | Tourism Ireland |
| Teresa Miller | Commodity Marketing Manager | INVISTA |
| Mark Milne | BP P.l.c. | |
| Catherine Mirel | Director, Marketing Finance | Westin Hotels & Resorts |
| Shubu Mitra | Director, Marketing Productivity | Coca-Cola Company |
| Anthony Moon | Senior Director, PAB/PAF Adv. Mktg | PepsiCo, Inc. |
| Kenneth Moosher | Director, Media | TracFone Wireless, Inc. |
| Yoandra Mordan | Finance Manager | Johnson & Johnson |
| Shantel Moses | Marketing Director | Bel Americas |
| Lisa Murdock | Senior Buyer, HR & Professional Services | DuPont |
| Shaila Nagarkar | Advertising Manager | Verizon Wireless Inc. |
| Sam Nelson | Manager, Marketing & Media | Limited Brands, Inc. |
| Ashleigh O`Brien | Marketing Manager | Microsoft Corporation |
| Joseph O`Brien | NA Category Manager | Diageo North America, Inc. |
| Maryann O`Connell | Manager, Advertising Procurement Services | American Express Company |
| James O`Donnell | Sourcing Director | General Mills, Inc. |
| Kristyn O`Grady | Procurement Director, Fulfillment and Delivery - North America | Diageo North America, Inc. |
| Martin O`Neill | Category Director: Market Research | Time Warner Inc. |
| George Ochieng | Category Manager - Marketing Services | Novartis Pharmaceuticals Corporation |
| Donna Panek | Financial Manager | Johnson & Johnson |
| Alison Panza | Global Head of Sourcing Marketing | Novartis Pharmaceuticals Corporation |
| Debbie Pileggi | Media Finance Manager | Johnson & Johnson |
| Kathryn Purcell | Category Manager, Americas SP&A | Shell Oil Company |
| Houda Rabah | Financial & Risk Manager | Guardian Life Insurance Company of America |
| Alan Rabb | VP of Finance, Bottler Sales and Marketing | Coca-Cola Company |
| Simona Rabsatt | Director, Marketing Vendor Management | Walmart Stores, Inc. |
| Bawana Radhakrishnan | Associate Director, LATAM Indirect Procurement | Colgate-Palmolive Company |
| Dwayne Redmond | Director of Marketing & Brand Management PR, Multicultural & Advisory West Mktg. | Merrill Lynch & Co., Inc. |
| Eve Reiter | Vice President, Marketing Category Management and Agency Relations | American Express Company |
| David Rodriguez | Multicultural Marketing Communications Manager | Ford Motor Company |
| Vikki Rohrer | Global Advertising Finance Manager | Ford Motor Company |
| Joseph Rosenbaum | Partner | Reed Smith LLP |
| George Roumanis | Director of Marketing Procurement | InterContinental Hotels Group |
| Claire Rust | Sourcing Manager, Indirect Procurement | Colgate-Palmolive Company |
| Angela Saferite | Director of Operations, Media, Sports & Entertainment | Anheuser-Busch InBev |
| Michelle Salazar | Sr. Director, Global Consumer & Business Insights | McDonald`s Corporation |
| Linda SanGiacomo | Manager of Advertising | Dunkin Donuts, Inc. |
| Nancy Schillig | Procurement Strategist, Marketing | Key Corp. |
| Sopan Shah | Global Leader of Advertising & Marketing Procurement | Nestlé SA |
| Richard Sherwood | Sourcing Manager | Sanofi-Aventis |
| Michele Shugerts | Marketing/Advertising Supplier Manager | Xerox Corporation |
| Charles Silvestro | Senior Business Leader | MasterCard Worldwide |
| Noreen Simmons | Director, Media Operations | Unilever United States, Inc. |
| Jacqueline Sims | Associate Sourcing Consultant | Eli Lilly and Company |
| Sebastien Slek | Executive Director Procurement Global Marketing & Indirect | Warner Bros. Entertainment, Inc. |
| Randall Smith | Strategic Sourcing Advisor | ExxonMobil Corporation |
| Larry Smith | Senior Procurement Manager Global Media | Wm. Wrigley Jr. Company |
| Tonya Smith | Global Procurement Manager, Marketing | The Western Union Company |
| Prateek Sood | Director | PepsiCo, Inc. |
| Christopher Sorgie | Corporate VP, Advertising | New York Life Insurance Company |
| Vicky Sparks | Sr. Mgr, Media Procurement & Circulation Strategy | W.W. Grainger, Inc. |
| Donna Stamp | Marketing Procurement Director | Enterprise Holdings Inc. |
| Mike Stankiewicz | Vice President, Marketing Procurement | Fidelity Investments |
| Jeffrey Stern | Senior Financial Analyst | PepsiCo, Inc. |
| John Stevens | Director, Purchasing, Agency and Medical Education | Individual Parent Record Corporation |
| Heather Strohm | Regions Financial Corp. | |
| Stuart Sueltman | Assoc. Director, Agencies Procurement | Johnson & Johnson |
| Tina Teal | Procurement Specialist | State Farm Mutual Automobile Insurance Co. |
| Nick Thakkar | Global Sourcing & Strategy - Marketing & Sales | Avon Products, Inc. |
| Kathleen Tinsley | Business Affairs Analyst | MillerCoors LLC |
| Louis Tomafsky | Associate Director, Global Sourcing | Bristol-Myers Squibb Company |
| Patty Torres | Manager, Market Research - Global Indirect Procurement | Colgate-Palmolive Company |
| Sandra Troiano | Sourcing Senior Manager | Allstate Insurance Company |
| Marybeth Turk | Senior Manager | Microsoft Corporation |
| Lowell Turner | Global Procurement Dir, Marketing | Kimberly-Clark Corporation |
| Sherry Ulsh | Senior Director, Marketing Finance and Analysis | Church's Chicken |
| Craig Van Dusseldorp | Sourcing Specialist | ExxonMobil Corporation |
| Chad Vincent | CMO and Retail Business Leader | Sartori Cheese |
| Sal Vitale | Category Leader, Media Procurement | Johnson & Johnson |
| Barbara Vollrath | Category Strategy Manager, Creative Agencies | Pfizer Inc |
| Chris Wages | Supply Chain Manager | Wells Fargo & Co. |
| Lauren Waldorf | Sr. Manager, Indirect Procurement | Del Monte Foods |
| Marion Weiler | Director, Business Planning and Marketing | International Code Council Inc |
| Scott Weisenbeck | Manager of Integrated Marketing & Planning | Hormel Foods Corporation |
| Ashley Williams | Sourcing Group Manager | GlaxoSmithKline |
| Audrey Williams | Sourcing Manager | Ally Financial Inc. |
| Hillary Wilson | Associate Director - Business Operations | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Michelle Wirth | Advertising Supervisor | Mercedes-Benz USA, LLC |
| Ivan Wong | Sourcing and Contracts Manager | Sprint |
| Telisa Yancy | Vice President, Marketing | American Family Insurance |
| Melissa York | Director, Marketing Communications | USG Corporation |
| James Zambito | Senior Director, Agency Management/Finance | Johnson & Johnson Global Marketing Group |
| Lora Zevallos | Marketing Finance Administration Manager | Toyota Motor Sales U.S.A., Inc. |
