Advertising Financial Management

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. WALT DISNEY PARKS AND RESORTS (10:00 – 11:00AM)
In this session, John Hardy, Marketing Procurement – Walt Disney Parks and Resorts will share how they have built marketing strategic sourcing at Disney. This session will explore the key challenges, lessons learned and high-level successes his team experienced.

Speaker:
John Hardy, Marketing Procurement – Walt Disney Parks and Resorts


II. AGENCY MEDIA AUDITS (11:15AM – 12:15PM)
Recently the Media Rating Council formed a working group to begin reviewing the methods and data used by media auditors. The working group will include representatives from all sides of the marketplace -- agencies, advertisers, and media suppliers. In this session, George Ivie, Executive Director and CEO – Media Rating Council, Inc. will share how this working group was formed, what the goals of the group are, how long he believes it will take, and what some outcomes may be.

Speaker:
George Ivie, Executive Director and CEO – Media Rating Council, Inc.


LUNCH (12:15 – 1:15PM)


III. SELLING MARKETING PROCUREMENT INTERNALLY (1:15 – 2:00PM)
The ANA Procurement Task Force released a new white paper, How to Sell the Benefits of Marketing Procurement Internally, during the Advertising Financial Management Conference. In this session, Sal Vitale, Sourcing Manager, Marketing Procurement – Johnson & Johnson, and Co-chair of the ANA Procurement Task Force, will explore the white paper. The white paper is designed to assist with selling the benefits of marketing procurement internally. Procurement professionals new to marketing procurement will find the most value in this guidance, although it may prove helpful to even the most seasoned marketing procurement professional.

Speaker:
Sal Vitale, Sourcing Manager, Marketing Procurement – Johnson & Johnson


IV. ADVERTISING FINANCIAL MANAGEMENT: SOURCED TRAFFIC (2:00 – 2:30PM)
In this session, we will explore and discuss sourced traffic and the challenges surrounding its use in digital ad buying. We will also discuss major trends, topics, and current issues members are facing in Advertising Financial Management and which topics we should cover in more depth at future committee meetings.

Facilitators:
Michael Thyen, Director-Procurement-Emerging Markets – Eli Lilly and Company and Chair, ANA Advertising Financial Management Committee
Gregory Wright, Director, Conferences and Committees – ANA