Advertising Financial Management

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NETWORKING LUNCH (12:00 – 1:00PM)
INTRODUCTIONS (1:00 – 1:15PM)


I. HOW BLOCKCHAIN INCREASES TRANSPARENCY AND FINANCIAL RIGOR OF MEDIA (1:15 – 2:15PM)
Blockchain and other technology and business workflow advances promise to increase the transparency and financial rigor of many markets. During this presentation, Ben Feldman from NYIAX will discuss Blockchain, its impact on the advertising industry. and what brands need to know.

Speaker:
Ben Feldman, Vice President of Technical Operations - NYIAX


II. THE SOURCING OF TALENT: INFLUENCERS (2:30 – 3:30PM)
The task of identifying social media influencers for brand marketing can make or break your social activations. The Hershey Company will share their approach to influencer sourcing and management, including their experience on the acquisition process of influencers, contract management, influencers' platforms, and UGC.

Speaker:
Sherry Ulsh, Senior Manager, Indirect Sourcing - The Hershey Company and Chair, ANA Advertising Financial Management Committee


III. THE STATE OF PROGRAMMATIC MEDIA BUYING (3:45 – 4:30PM)
The ANA released new research on how the overall ANA member community is conducting programmatic media buying. The survey revealed that a great majority (85 percent) of marketers who are members of the ANA are currently conducting programmatic initiatives, either in-house or with an agency, and that more than a third of respondents (35 percent) have reduced the role of external agency(ies) as a result of the expansion of their in-house programmatic media buying capabilities. In this session, we'll take a deeper dive into the survey results.

Speaker:
Marni Gordon, Senior Vice President, Committees and Conferences – ANA


IV. ROUNDTABLE DISCUSSION: MARTECH SOURCING (4:30 – 5:00PM)
In this member roundtable discussion, we'll focus on the sourcing of marketing technology, including the role marketing procurement plays, implementation, and lessons learned. Come ready to share and learn from each other! We will also discuss major trends, topics, and current issues members are facing in marketing procurement and which topics we should cover in more depth at future committee meetings.

Facilitators:
Sherry Ulsh, Senior Manager, Indirect Sourcing - The Hershey Company and Chair, ANA Advertising Financial Management Committee
Gregory Wright, Director, Conferences and Committees – ANA


V. "ANA UNPLUGGED" NETWORKING RECEPTION (5:00-7:00PM)
Please also join us for the next installment of the "ANA Unplugged" networking reception. Plus, a Q&A with Nadine Karp McHugh, Senior Vice President --- Strategic Investments, Programmatic & Creative Solutions at L'Oreal USA. Open to ANA members and invited guests. Enjoy beer, wine, and good conversation.