Agency Relations

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. PWC: SELECTING STRATEGIC PARTNERSHIPS (10:00 - 11:00AM)
A comprehensive agency review and search can be a daunting task. Looking for strategic partners to elevate a brand and implement those partners across an enterprise can be difficult. In this session, Jennifer Meyers, US Brand Leader – PwC will lead an interactive discussion about executing an agency review/search to find the right partners that will deliver on your business needs.

Speaker:
Jennifer Meyers, US Brand Leader – PwC


II. NEW AGENCY MODELS IN THE AGE OF AI, AR AND BLOCKCHAIN (11:15 - 12:15PM)
Emerging technology in marketing is quickly becoming the status quo. In the age of AI, AR and Blockchain how are brands refining their agency rosters? How do they keep from being distracted by the newest "bright shiny object" and bring in the right technology for their brand? In this session, Greg Paull, Principal – R3 will share what top marketers are doing to ready their agency roster for the future of AI, AR and blockchain as well as how they are making sure to get the right fit.

Speaker:
Greg Paull, Principal – R3


LUNCH (12:15 – 1:15PM)


III. ANA AGENCY COMPENSATION WEBINAR UPDATE (1:15 – 2:00PM)
In this session Crystal Albanese, Senior Manager – ANA will provide an update on the first three webinars in the new ANA Agency Compensation webinar series. She will share the overarching themes in agency compensation from the presentations so far, what changes are to come, as well as share more about the upcoming webinars in the series.

Speaker:
Crystal Albanese, Senior Manager – ANA


IV. ROUNDTABLE DISCUSSION: DEEPING RELATIONSHIPS WITH AD TECH PARTNERS (2:00 – 2:30PM)
In this roundtable discussion we will highlight the importance of deepening your relationship with Ad Tech partners (Facebook, Google, etc). Come with your thoughts and feedback on how your brand is, if at all, deepening their relationships with Ad Tech partners, are you buying through your media agency or direct, and how you handle creative for the Ad Tech partners.

Facilitators:
Jason Chebib, Vice President, Consumer Planning – Diageo North America and Chair, ANA Agency Relations Committee
Gregory Wright, Director, Conferences and Committees – ANA