Agency Relations

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. MONDELEZ: MEDIA REVIEW CASE STUDY (10:00 – 11:00AM)
In this session, Paul Daniels, Senior Manager – Mondelez International, Inc., will share the results of a recent media review, including the parameters, selection process, and lessons learned. Mondelez International, Inc. recently named Spark Foundry and VaynerMedia in the US, following a review, and are now executing the global phase of this review.

Speaker:
Paul Daniels, Senior Manager – Mondelez International, Inc.


II. HOW BRAND AND AD TECH WORK TOGETHER (11:15 - 12:15PM)
In any relationship when involved parties collaborate and work together, the best results are received. This is the model that John Hancock operates under and has seen success. In this this presentation, John Hancock outlines key ways that their brand works in partnership with their agency and outside partners (such as Google and Facebook), and dives into lessons they've learned that have gotten them where they are today.

Speaker:
Mallory Levine, Senior Manager Media & Strategy – John Hancock


LUNCH (12:15 – 1:15PM)


III. TRACKING THE BIG 6 AND TOP INDEPENDENT AGENCIES (1:15 – 2:00PM)
COMvergence's Olivier Gauthier and Lisa Spielman reveal the pitch performance, trends and rankings of the Holding Companies and their agencies, featuring an exclusive look at media buying billings & market shares (US and Global) and who's leading the Independent agency race.

Speakers:
Olivier Gauthier, CEO/Founder – COMvergence
Lisa Spielman, US Director – COMvergence


IV. ROUNDTABLE DISCUSSION: HOW TO FIND AND SELECT NICHE AGENCIES (2:00 – 2:30PM)
In this roundtable discussion we will discuss how to find and select boutique and niche advertising agencies. Come with your thoughts and feedback on how you have found your niche or boutique agencies in the past or any strategies to finding them and selecting which would be best for your brand.

Facilitators:
Jason Chebib, Vice President, Consumer Planning – Diageo North America and Chair, ANA Agency Relations Committee
Crystal Albanese, Senior Manager, Conferences and Committees – ANA