In-House Agency Day, West

when

Start: Tuesday, December 12, 2017 at 9:00am

End: Tuesday, December 12, 2017 at 2:30pm

WHERE

Adobe
601 Townsend Street
San Francisco, CA 94103

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


IN-HOUSE AGENCY DAY WEST


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. ADOBE: IN-HOUSE AGENCY CASE STUDY (10:00 – 11:00AM)
In this session, representatives from Adobe's in-house agency, will provide an update on their journey, decision-making process on what to in-source, and how it has changed their agency relationships. Topics to be covered include best practices for bringing disciplines in-house and an overview of Adobe's in-house content studio.

Speakers:
Alex Amado, VP Experience Marketing – Adobe Systems Inc.
Jay Middleton, Director Search Strategy – Adobe Systems Inc.
Steve Weeks, Director Media Strategy and Planning – Adobe Systems Inc.


II. BOEING: TURNING KRYPTONITE INTO SUPERPOWERS (11:15AM – 12:15PM)
How do you get your in-house team some respect? By taking a hard look at what needs fixing, and fix it. In this case study, Wayne Barringer, director, creative services at The Boeing Company, will share how his team transformed a fractured creative services team into a smart, efficient, sought-after resource for Boeing by being honest about their weaknesses and taking strong action to strengthen them.

Speaker:
Wayne Barringer, Director, Creative Services – The Boeing Company


LUNCH (12:15 – 1:00PM)


III. EA's PROGRAMMATIC ARTS (1:00 - 2:00PM)
Electronic Arts is on a journey to continually embrace advertising innovation. The company has taken an ongoing learning approach to wrapping its hands around the data it owns, and using that data to support its enormous brands like Madden, FIFA, and Battlefront. In this presentation, EA's head of global media activation will discuss the company's tinkering culture in areas like identity management and attribution.

Speaker:
Belinda J. Smith, Global Director, Media Activation - EA


IV. ROUNDTABLE DISCUSSION: ANA IN-HOUSE AGENCY FACT BOOK (2:00 – 2:30PM)
In this roundtable discussion, we'll share the completed ANA In-House Agency Fact Book and what the ANA is doing to support this growing advertising model. We will also discuss major trends, topics, and current issues members are facing with in-house agencies and which topics we should cover in more depth at future committee meetings.

Facilitators:
Jim Wallace, Global Head of Agency Strategy & Management - HP Inc. and ANA Agency Relations Committee, West Coast Chapter Chair
Gregory Wright, Director, Conferences and Committees – ANA

 

Webinar information, if available, will be provided to registrants only.