Agency Relations, West Coast Chapter


This event is over.

Presentations & Content

when

Start: Thursday, October 23, 2014 at 9:00am

End: Thursday, October 23, 2014 at 2:00pm

WHERE

Nestle USA
800 North Brand Boulevard
21st Floor
Glendale, CA 91203

Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)


I.
LA QUINTA INNS AND SUITES:  BEST PRACTICES ON AGENCY BRIEFS (9:45-10:45AM)
In this session, Carol Dunne, Vice President of Marketing – La Quinta Inns and Suites will share her company's experiences and best practices on agency briefs.

Speaker:

Carol Dunne, Vice President of Marketing – La Quinta Inns and Suites


II. NESTLE PROVIDES INSIGHTS ON THEIR PROCESS OF EVALUATING DIGITAL SUPPLIERS
(11:00AM-12:00PM)
Nestle has recently evaluated all of their digital suppliers to do an "upscaling" of talent and consolidation at the same time.  Kate Short, Marketing Purchasing Group Manager – Nestle will share their interesting insights through the process along with key lessons learned.

Speaker:

Kate Short, Marketing Purchasing Group Manager – Nestle


LUNCH (12:00 – 1:00PM)


III. ANA MEMBER ROUNDTABLE DISCUSSION
(1:00 – 2:00PM)
In this session, ANA Agency Relations Committee members will be asked to share their experiences and best practices on building strong client-agency relationships. Members will also be asked to share their thoughts on the current status of agency talent in the industry.  This is a great opportunity to learn from your peers at other companies.

Facilitators:

Kellie Krug, Senior Vice President, Enterprise Marketing Services – Wells Fargo Bank, N.A.
Meghan Medlock, Director – ANA