Agency Relations, West Coast Chapter
|Begins:||Thursday, October 23, 2014 at 9:00am|
|Ends:||Thursday, October 23, 2014 at 2:00pm|
800 North Brand Boulevard
Glendale, CA 91203
Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)
I. LA QUINTA INNS AND SUITES: BEST PRACTICES ON AGENCY BRIEFS (9:45-10:45AM)
In this session, Carol Dunne, Vice President of Marketing – La Quinta Inns and Suites will share her company's experiences and best practices on agency briefs.
Carol Dunne, Vice President of Marketing – La Quinta Inns and Suites
II. NESTLE PROVIDES INSIGHTS ON THEIR PROCESS OF EVALUATING DIGITAL SUPPLIERS (11:00AM-12:00PM)
Nestle has recently evaluated all of their digital suppliers to do an "upscaling" of talent and consolidation at the same time. Kate Short, Marketing Purchasing Group Manager – Nestle will share their interesting insights through the process along with key lessons learned.
Kate Short, Marketing Purchasing Group Manager – Nestle
LUNCH (12:00 – 1:00PM)
III. ANA MEMBER ROUNDTABLE DISCUSSION (1:00 – 2:00PM)
In this session, ANA Agency Relations Committee members will be asked to share their experiences and best practices on building strong client-agency relationships. Members will also be asked to share their thoughts on the current status of agency talent in the industry. This is a great opportunity to learn from your peers at other companies.
Kellie Krug, Senior Vice President, Enterprise Marketing Services – Wells Fargo Bank, N.A.
Meghan Medlock, Director – ANA