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Agency Relations, West Coast Chapter

The Agency Relations Committee, West Coast Chapter is for client-side marketers who desire to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results.  While the advertising agency is a crucial marketing partner, relations with other IMC agencies are also considered (e.g., sales promotion, direct marketing, digital, social and other specialty agencies). This committee provides a forum for education, networking and discussion that helps elevate individuals in their respective organizations as well as advance client/agency relationships throughout the industry as a whole.

The Agency Relations, West Coast Chapter Committee is the "sister" committee of the Agency Relations Committee based in New York.

Committee Chair: Kellie Krug, Senior Vice President, Enterprise Marketing Services, Wells Fargo Bank, N.A.

Discussion Topics

  • Getting great creative
  • Agency evaluations
  • Agency compensation
  • Incentivizing your agency
  • Agency Briefs
  • Agency contracts
  • Managing integrated marketing communications (IMC) programs
  • ROI & ROO
  • Managing multiple agencies
  • How to be a great client
  • Agency search

Leadership Initiatives

ANA/4A's Agency Selection Briefing Guidance
ANA and 4A's believe there is an opportunity to further improve the productivity of the agency search/new business process, for both agencies and advertisers, by developing specific best practices guidance around the subject of agency selection briefing throughout the entire agency selection process, including initial list/RFI phase, semi-finalist/RFP phase, and finalist phase. Our intention is to provide basic guidance for clients who are unfamiliar with the fundamentals of briefing an agency during the agency selection process, and give clients experienced in agency selection briefings additional best practices to consider. This is a follow-up to Guidelines for Agency Search, released two years ago.

The Rise of the In-House Agency
The penetration and influence of in-house agencies continues to grow. These increases are, in part, a reflection of the economic environment in which corporations have reduced budgets and are being challenged to do more with less. Also, the growth of digital/social/mobile and the need for quicker turnaround for those media has played a role in the increased penetration and responsibilities of in-house agencies. This white paper provides insights into the services that in-house agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, the internal costs to the company of employing in-house agencies, and more.

Agency Trading Desks White Paper
The purpose of this document is to educate ANA members on agency trading desks regarding what they are, what they do, potential benefits, questions to ask, and more.

Name Title Company
Kellie Krug (Chairperson) Senior Vice President, Enterprise Marketing Services Wells Fargo & Co.
Denise Accurso Procurement Manager Genentech, Inc.
Steve Aldrich Strategic Sourcing Analyst Gap Inc.
Kimberely Augustin Category Specialist - Advertising, Print & Promotions Chevron Corporation
Tracy Avelar Director of Global Marketing Sourcing Visa Inc.
Kamal Bhandal Director of Consumer Marketing Align Technology, Inc.
Tess Blankenship Sr. Manager Amgen Inc.
Mary Ann Brennan Senior Director, Global Procurement Mattel, Inc.
Nancy Cech Agency Manager Wells Fargo & Co.
Candy Corbitt Sourcing Manager, Print and Marketing Services McKesson Corporation
Janine Corcoran Director of Corporate Alliances Six Flags, Inc.
Annamaria Cotroneo Global Services Program Leader Apple Inc.
Karen Crawford Director, Media Advertising & Marketing Nestlé USA
Michael Cruz Director of Marketing Columbus Foods, LLC
Meagan Dameral Program Manager Hewlett-Packard Company
David Davidovic Founder pathForward
Paul DeLucchi Sr. Strategic Sourcing Specialist Adobe Systems Incorporated
Jessica Dey Procurement Analyst Mattel, Inc.
Sean Dowd Sr. Manager Global Strategic Sourcing Intel Corporation
Cindy Elledge Sr. Buyer/Strategic Sourcing Adobe Systems Incorporated
Rodney Fowler Senior Manager, Marketing & Brand Management Premera Blue Cross
Milda Goodman Assistant Vice President, Advertising and Public Relations Pacific Life Insurance Company
Bill Gordon Group Manager, Communications Mazda North American Operations
Monica Green Director- Global Project Services Franklin Templeton Investments
Susan Hallock Vice President, Marketing Communications The Capital Group
Ramsey Hanna Attorney Reed Smith LLP
Ariana Hellebuyck Sr. Director, Strategy and Operations Apollo Education Group, Inc.
Jenelle Henry Sourcing Specialist Walt Disney Parks and Resorts
Lee Hirsch Director, Strategic Marketing NVIDIA Corporation
Brian Hovis Vice President, Digital Marketing and Acquisition Experian Consumer Services
Antonio Humphreys Senior Manager Adobe Systems Incorporated
Ronald Jensen Director, Financial Synergies Toyota Motor Sales U.S.A., Inc.
Rebecca Kamm Sourcing Specialist-Marketing and Advertising Walt Disney Parks and Resorts
Jenny Konschak Coordinator, Industry Relations Almond Board of California
Jason Lakeman Senior Marketing Manager Robert Half International
Doug Lederman Sr. Director, Global Marketing Sourcing Visa Inc.
Nicole Lee Content Strategy Manager McKesson Corporation
Eileen Loustau Sr. Vice President, Marketing Pensco Trust Company
Dustin Lyle Director, Strategic Sourcing Apollo Education Group, Inc.
Melissa Mautz Associate Director, Marketing Services Almond Board of California
Candace McCullom VP, Brand & Advertising Manager - African American/LGBT Wells Fargo & Co.
Julia McDougal Advertising Manager The Boeing Company
Adrienne Melton Manager, Agency Management Genentech, Inc.
Ruth Mercado Global MPM Agilent Technologies
Bernadette Monterrosa-Birdsong Head of Global Marketing Procurement EBay, Inc.
Connie Murphree Senior Manager Amgen Inc.
Shaila Nagarkar Advertising Manager, HQ Media Verizon Wireless Inc.
Nancy Newell Global Media Procurement Hewlett-Packard Company
Joseph O`Brien NA Category Manager Diageo North America, Inc.
Kate O`Brien Partner Reed Smith LLP
Shane O`Reilly Director, Strategic Sourcing WellPoint, Inc.
Firat Ozkan Group Manager, Global Marketing Sourcing Intuit Inc.
Jay Park Senior Analyst, Interactive Advertising Hyundai Motor America
Shelley Patchin Director, Advertising WellPoint, Inc.
Karin Poe Marketing Operations Manager Cisco Systems, Inc.
Carleen Ramirez Manager, Interactive Marketing Nestlé USA
Ken Robb Marketing Manager Visa Inc.
Tracey Saenz Senior Corporate Brand Manager Illumina, Inc.
Esther Saidman Senior Vice President, Marketing Support Services Wells Fargo & Co.
Michele Schuh Director, Media, Old Navy Marketing Old Navy
Steven Schwartzman Manager, Procurement Mktg & Print Sony Pictures Entertainment - (SS&P)
Keecia Scott Manager, Marketing Operations Gilead Sciences
Sopan Shah Global Leader of Advertising & Marketing Procurement Nestlé SA
Stacy Sharkey Manager, Media Advertising Nestlé USA
Robert Siegal   Siegal Advisory Solutions Inc.
Connie Sprinkle Senior Vice President, Direct and Digital Marketing City National Bank
Lisa Stewart Project Manager Ancestry.com Inc.
Rafael Sulit Head of US Brand Strategy and Implementation National Grid
Rebecca Thorburn Director Marketing Technology and Agency Strategy Dell Inc.
Leo Tighe Group Marketing Manager, Central Marketing Intuit Inc.
Jim Wallace World Wide Director Agency Strategy & Management Hewlett-Packard Company: Image and Printing Group
Jaclyn Watling Strategic Sourcing Analyst Old Navy
Steve Weprin Production Manager Amgen Inc.
Scott Wicke Manager Johnson & Johnson-LifeScan
Shannon Wicke Corporate Marketing Sr. Financial Analyst Intel Corporation
Jenille Winder Integrated Marketing Manger Safeway Inc.
Susan Worth Strategic Sourcing Manager II California State Automobile Association (CSAA)
Brett Yoshimura Corporate Procurement Toyota Motor Sales U.S.A., Inc.
Lora Zevallos Marketing Finance Administration Manager Toyota Motor Sales U.S.A., Inc.
Steve Zwillinger Creative Director MUFG Union Bank, N.A.

Next Meeting(s)

Agency Relations, West Coast Chapter
Thursday, October 23, 2014
Glendale , CA

In-House Agency Day, West Coast Chapter
Tuesday, December 9, 2014
San Jose , CA

Prior Meeting(s)

Agency Relations, West Coast Chapter
Tuesday, June 10, 2014
San Francisco , CA

Agency Relations, West Coast Chapter
Thursday, February 13, 2014
Torrance , CA

In-House Agency Day
Wednesday, November 6, 2013
Oakland , CA

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Integrated Marketing

Chicago, IL

Media Leadership, West Coast Chapter

Union City, CA

Agency Relations

New York, NY

Media Leadership

New York, NY

Agency Relations, West Coast Chapter

Glendale, CA

Social Media, West Coast Chapter

San Mateo, CA


New York, NY

Social Media

New York, NY

Digital Marketing

New York, NY

Legal Affairs

New York, NY

Full Committee Schedule