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Agency Relations, West Coast Chapter

The Agency Relations Committee, West Coast Chapter is for client-side marketers who desire to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results.  While the advertising agency is a crucial marketing partner, relations with other IMC agencies are also considered (e.g., sales promotion, direct marketing, digital, social and other specialty agencies). This committee provides a forum for education, networking and discussion that helps elevate individuals in their respective organizations as well as advance client/agency relationships throughout the industry as a whole.

The Agency Relations, West Coast Chapter Committee is the "sister" committee of the Agency Relations Committee based in New York.

Committee Chair: Kellie Krug, Senior Vice President, Enterprise Marketing Services, Wells Fargo Bank, N.A.

Discussion Topics

  • Getting great creative
  • Agency evaluations
  • Agency compensation
  • Incentivizing your agency
  • Agency Briefs
  • Agency contracts
  • Managing integrated marketing communications (IMC) programs
  • ROI & ROO
  • Managing multiple agencies
  • How to be a great client
  • Agency search

Leadership Initiatives

Enhancing Client/Agency Relationships
ANA conducted parallel surveys among ANA members and agencies on issues related to the client/agency relationship. Clients and agencies agree that their client/agency relationships are strong, a long-term client/agency relationship is important, and they trust the other.However, there are pockets of dissatisfaction.

  • Clients and agencies are not in agreement on whether clients provide clear assignment briefings to agencies.
  • Clients and agencies are not in agreement that the client approval process works well. 

ANA/4A's Agency Selection Briefing Guidance
ANA and 4A's believe there is an opportunity to further improve the productivity of the agency search/new business process, for both agencies and advertisers, by developing specific best practices guidance around the subject of agency selection briefing throughout the entire agency selection process, including initial list/RFI phase, semi-finalist/RFP phase, and finalist phase. Our intention is to provide basic guidance for clients who are unfamiliar with the fundamentals of briefing an agency during the agency selection process, and give clients experienced in agency selection briefings additional best practices to consider. This is a follow-up to Guidelines for Agency Search, released two years ago.

The Rise of the In-House Agency
The penetration and influence of in-house agencies continues to grow. These increases are, in part, a reflection of the economic environment in which corporations have reduced budgets and are being challenged to do more with less. Also, the growth of digital/social/mobile and the need for quicker turnaround for those media has played a role in the increased penetration and responsibilities of in-house agencies. This white paper provides insights into the services that in-house agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, the internal costs to the company of employing in-house agencies, and more.

Agency Trading Desks White Paper
The purpose of this document is to educate ANA members on agency trading desks regarding what they are, what they do, potential benefits, questions to ask, and more.

Name Title Company
Kellie Krug (Chairperson) Senior Vice President, Enterprise Marketing Services Wells Fargo & Co.
Denise Accurso Procurement Manager Genentech, Inc.
Noel Andersen AVP, Direct Marketing LPL Financial
Ernest Aquilio Category Manager Chevron
Kimberely Augustin Category Specialist - Advertising, Print & Promotions Chevron Corporation
Tracy Avelar Director of Global Marketing Sourcing Visa Inc.
Kamal Bhandal Director of Consumer Marketing Align Technology, Inc.
Tess Blankenship Sr. Manager Amgen Inc.
Randy Boynton VP Corporate Advertising MGM Resorts International
Stephen Brandt Advertising Manager Intel Corporation
Mary Ann Brennan Senior Director, Global Procurement Mattel, Inc.
Nancy Cech Agency Manager Wells Fargo & Co.
Nicole Conrick Global Alliance Director Adobe Systems Incorporated
Candy Corbitt Sourcing Manager, Print and Marketing Services McKesson Corporation
Janine Corcoran Director of Corporate Alliances Six Flags, Inc.
Kate Corpus Senior Manager, Agency Management & Support Svc Genentech
Annamaria Cotroneo Global Services Program Leader Apple Inc.
Karen Crawford Director, Media Advertising & Marketing Nestlé USA
Meagan Dameral Marketing Operations Program Manager Hewlett-Packard Company
Megan DeCicco Marketing Manager Chumash Casino Resort
Paul DeLucchi Senior Sourcing Specialist, Global Procurement Adobe Systems Incorporated
Jessica Dey Procurement Analyst Mattel, Inc.
Cindy Elledge Senior Sourcing Specialist, Global Procurement Adobe Systems Incorporated
Peter George Global Sourcing Category Management Boehringer Ingelheim Pharmaceuticals, Inc.
Milda Goodman Assistant Vice President, Advertising and Public Relations Pacific Life Insurance Company
Bill Gordon Group Manager, Communications Mazda North American Operations
Monica Green Director- Global Project Services Franklin Templeton Investments
Cheryl Gresham Director, Media Taco Bell, Inc.
Susan Hallock Vice President, Marketing Communications The Capital Group
Ramsey Hanna Attorney Reed Smith LLP
Ariana Hellebuyck Sr. Director, Strategy and Operations Apollo Education Group, Inc.
Jenelle Henry Sourcing Specialist Walt Disney Parks and Resorts
Kate Herbert Marketing Excellence Manager Big Heart Pet Brands
Lee Hirsch Director, Strategic Marketing NVIDIA Corporation
Christopher Hume VP Creative Services MGM Resorts International
Antonio Humphreys Senior Manager, Global Procurement Adobe Systems Incorporated
Ronald Jensen Director, Financial Synergies Toyota Motor Sales U.S.A., Inc.
Robert Kalmbach Art Director Vision Service Plan, Inc.
Rebecca Kamm Sourcing Specialist-Marketing and Advertising Walt Disney Parks and Resorts
Jason Lakeman Senior Marketing Manager Robert Half International
Nicole Lee Content Strategy Manager McKesson Corporation
Chantel Leurs-beeson Consumer Engagement Marketing Manager Campari America
Karen Lichtig Sr Mgr, iM Agency & Knowledge Management Genentech, Inc.
Tracey Lincoln Sourcing Specialist, Marketing The Walt Disney Company
Colin Linggo Director of Marketing & Media Paramount Pictures
Eileen Loustau Sr. Vice President, Marketing Pensco Trust Company
Lianne Maly Marketing Specialist Watkins Manufacturing Corporation
Melissa Mautz Associate Director, Marketing Services Almond Board of California
Candace McCullom VP, Brand & Advertising Manager - African American/LGBT Wells Fargo & Co.
Julia McDougal Advertising Manager The Boeing Company
Michelle Meier Agency Relations Manager Big Heart Pet Brands
Adrienne Melton Sr. Planning and Execution Manager Genentech, Inc.
Bernadette Monterrosa-Birdsong Head of Global Marketing Procurement PayPal, Inc.
Connie Murphree Senior Manager Amgen Inc.
Shaila Nagarkar Advertising Manager, HQ Media Verizon Wireless Inc.
Nancy Newell Global Media Procurement Hewlett-Packard Company
Jenny Nicolau Manager, Industry Relations Almond Board of California
Tiffany Nishimori Category Manager, Global Strategic Sourcing Amgen Inc.
Joseph O'Brien Director, Indirect Procurement Teva Pharmaceuticals
Kate O'Brien Partner Reed Smith LLP
Shane O'Reilly Director, Strategic Sourcing Anthem, Inc.
Lauren Ohlsson Digital Communications Manager Jack in the Box, Inc.
Jennifer Otto Director, Global Brand & Advertising Symantec Corporation
Firat Ozkan Group Manager, Global Marketing Sourcing Intuit Inc.
Jay Park Senior Analyst, Interactive Advertising Hyundai Motor America
Shelley Patchin Director, Advertising Anthem, Inc.
Karin Poe Marketing Operations Manager Cisco Systems, Inc.
Carleen Ramirez Manager, Interactive Marketing Nestlé USA
Regan Rhodes Strategic Sourcing Manager Intel Corporation
Ken Robb Marketing Manager Visa Inc.
Tracey Saenz Senior Corporate Brand Manager Illumina, Inc.
Esther Saidman Senior Vice President, Marketing Support Services Wells Fargo & Co.
Michele Schuh Director, Media, Old Navy Marketing Old Navy
Steven Schwartzman Manager, Procurement Mktg & Print Sony Pictures Entertainment - (SS&P)
Keecia Scott Senior Manager, Marketing Operations Gilead Sciences
Sopan Shah Head of Procurement, Global Advertising & Marketing Services Nestlé SA
Stacy Sharkey Manager, Media Advertising Nestlé USA
Bob Siegal Director KPMG LLP
Sebastien Slek Executive Director Procurement Global Marketing & Indirect Warner Bros. Entertainment, Inc.
Erika Song Head of Marketing Services Category McKesson Corporation
Connie Sprinkle Senior Vice President, Direct and Digital Marketing City National Bank
Amy Stettler VP, Media & Engagement Activision
Rafael Sulit Head of US Brand Strategy and Implementation National Grid
Libby Syth Sr. Manager of Business Services The Capital Group
Leo Tighe Group Marketing Manager, Central Marketing Intuit Inc.
Heidi Tuneberg Director, Creative Services Operations Best Buy Company, Inc.
Jim Wallace World Wide Director Agency Strategy & Management Hewlett-Packard Company
Jaclyn Watling Strategic Sourcing Analyst Levi Strauss & Co.
Steve Weprin Production Manager Amgen Inc.
Scott Wicke Manager Johnson & Johnson-LifeScan
Shannon Wicke Corporate Marketing Sr. Financial Analyst Intel Corporation
Jenille Winder Integrated Marketing Manager Safeway Inc.
Steve Woodhead Global Manager, Integrated Marketing Chevron Products Company
Susan Worth Strategic Sourcing Manager II CSAA Insurance Services LLC
Wan Man Yung Finance Specialist Intel Corporation
Lora Zevallos Marketing Finance Administration Manager Toyota Motor Sales U.S.A., Inc.
Steve Zwillinger Creative Director MUFG Union Bank, N.A.

Next Meeting(s)

Agency Relations, West Coast Chapter
Thursday, October 1, 2015
Los Angeles , CA

In-House Agency Day, West Coast Chapter
Thursday, December 10, 2015
San Francisco , CA

Prior Meeting(s)

Agency Relations, West Coast Chapter
Tuesday, June 9, 2015
San Francisco , CA

Agency Relations, West Coast Chapter
Thursday, March 19, 2015
Los Angeles , CA

In-House Agency Day, West Coast Chapter
Tuesday, December 9, 2014
San Jose , CA

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Sponsorship & Event Marketing

Austell, GA

Legal Affairs

New York, NY


New York, NY

Digital & Social, West Coast Chapter

San Diego, CA

Production Management

New York, NY

Advertising Financial Management, West Coast Chapter

Glendale, CA

Joint Meeting of Digital & Social and Mobile Marketing

New York, NY

Midwest Digital & Social

Chicago, IL

Advertising Financial Management

New York, NY

Shopper Marketing

Bentonville, AR

Full Committee Schedule