Agency Relations, West Coast Chapter
The Agency Relations Committee, West Coast Chapter is for client-side marketers who desire to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results. While the advertising agency is a crucial marketing partner, relations with other IMC agencies are also considered (e.g., sales promotion, direct marketing, digital, social and other specialty agencies). This committee provides a forum for education, networking and discussion that helps elevate individuals in their respective organizations as well as advance client/agency relationships throughout the industry as a whole.
The Agency Relations, West Coast Chapter Committee is the "sister" committee of the Agency Relations Committee based in New York.
Committee Chair: Bruno Gralpois, Head of Global Marketing Operations, Visa Inc.
Discussion Topics
- Getting great creative
- Agency evaluations
- Agency compensation
- Incentivizing your agency
- Agency Briefs
- Agency contracts
- Managing integrated marketing communications (IMC) programs
- ROI & ROO
- Managing multiple agencies
- How to be a great client
- Agency search
Industry Initiatives
Agency Trading Desks White Paper
The purpose of this document is to educate ANA members on agency trading desks regarding what they are, what they do, potential benefits, questions to ask, and more.
ANA/4A's Guidelines for Agency Search
These guidelines—developed and endorsed by the ANA and the 4A's—outline steps that can help marketers and agencies go through an effective search and selection process that can help both parties create a better working relationship.
Research Report: Trends in Digital Agency Compensation, 4th Edition Survey Results
This research report is based on survey findings used to establish benchmarks regarding marketers' agency engagement and compensation best practices in the burgeoning area of digital marketing. The 2011 survey results suggest that digital agency compensation methods are more similar to traditional agency methods than they are different.
| Name | Title | Company |
|---|---|---|
| Bruno Gralpois (Chairperson) | Head of Global Marketing Operations | Visa Inc. |
| Denise Accurso | Procurement Manager | Genentech, Inc. |
| Steve Aldrich | Strategic Sourcing Analyst | Gap Inc. |
| Ernest Aquilio | Business Leader | Visa Inc. |
| Kimberely Augustin | Category Specialist - Advertising, Print & Promotions | Chevron Corporation |
| Daniela Bayer | Market Intelligence Manager | Cisco Systems, Inc. |
| Warren Berger | Gp. Procurement Mgr., Corporate Procurement Group | Microsoft Corporation |
| Kamal Bhandal | Director of Marketing | Lifescan, Inc. |
| Tess Blankenship | Sr. Manager | Amgen Inc. |
| Stephen Brandt | Advertising Manager | Intel Corporation |
| Teresa Bravo | Corporate Marketing Sr. Financial Analyst | Intel Corporation |
| Mary Ann Brennan | Senior Director, Global Procurement | Mattel, Inc. |
| Helen Clark | Manager, Corporate Brand and Reputation | Chevron Corporation |
| Kristin Cobuzzi | Sourcing Specialist | Walt Disney Parks and Resorts |
| Nicole Conrick | Director of Agency Management | Microsoft Corporation |
| Jay Cook | Global Sourcing Manager - WW Advertising | Apple Inc. |
| Janine Corcoran | Director of Corporate Alliances | Six Flags, Inc. |
| Annamaria Cotroneo | Sr. Global Sourcing Manager, Marketing/Advertising | Apple Inc. |
| Karen Crawford | Director, Media Advertising & Marketing | Nestlé USA |
| Michael Cruz | Director of Marketing | Columbus Foods, LLC |
| Meagan Dameral | Program Manager | Hewlett-Packard Company |
| David Davidovic | VP and Global Head, Commercial Services | Genentech, Inc. |
| Sue DeLeeuw | Director, Brand Strategy and Advertising | Blue Shield of California |
| Sean Dowd | Sr. Manager Global Strategic Sourcing | Intel Corporation |
| Rodney Fowler | Senior Manager, Marketing & Brand Management | Premera Blue Cross |
| Milda Goodman | Assistant Vice President, Advertising and Public Relations | Pacific Life Insurance Company |
| Bill Gordon | Group Manager, Communications | Mazda North American Operations |
| Monica Green | Director- Global Project Services | Franklin Templeton Investments |
| Susan Hallock | VP, Communications | The Capital Group |
| Ramsey Hanna | Attorney | Reed Smith LLP |
| Karen Hansen | Marketing Sourcing | Adobe Systems Incorporated |
| Ariana Hellebuyck | Sr. Director, Strategy and Operations | Apollo Group, Inc. |
| Jenelle Henry | Sourcing Specialist | Walt Disney Parks and Resorts |
| Darlene Hersh | Global Category Manager -Advertising, Print, & Promotion. | Chevron Corporation |
| Lee Hirsch | Director, Strategic Marketing | NVIDIA Corporation |
| Brian Hovis | Digital Advertising | Experian Interactive |
| Natasha Howard | Category Manager | Amgen Inc. |
| Antonio Humphreys | Manager, Strategic Sourcing, Marketing Services | Gap Inc. |
| Ronald Jensen | Director, Financial Synergies | Toyota Motor Sales U.S.A. |
| Rebecca Kamm | Sourcing Specialist-Marketing and Advertising | Walt Disney Parks and Resorts |
| Jenny Konschak | Coordinator, Industry Relations | Almond Board of California |
| Kellie Krug | Senior Vice President, Enterprise Marketing Services | Wells Fargo & Co. |
| Jason Lakeman | Senior Marketing Manager | Robert Half International |
| Diane LeBlanc | Sourcing Specialist | Visa Inc. |
| Doug Lederman | Sr. Business Leader, Global Sourcing | Visa Inc. |
| Nicole Lee | Content Strategy Manager | McKesson Corporation |
| Jamen Long | Sourcing Specialist: Marketing | Adobe Systems Incorporated |
| Eileen Loustau | Director, Digital Content and Social Media Marketing | BlackRock, Inc. |
| Dustin Lyle | Director, A&P Procurement | Bacardi U.S.A., Inc. |
| Melissa Mautz | Associate Director, Marketing Services | Almond Board of California |
| Candace Mccullom | VP, Brand & Advertising Manager - African American/LGBT | Wells Fargo & Co. |
| Julia McDougal | Advertising Manager | The Boeing Company |
| Lorraine McHugh | Global Procurement Advertising Category Mgr. | Hewlett-Packard Company |
| Adrienne Melton | Manager, Agency Management | Genentech, Inc. |
| Rose Mendoza | Corporate Marketing Finance Manager | Intel Corporation |
| Bernadette Monterrosa-Birdsong | Dr. Strategic Sourcing & Proc., Purchasing | Apollo Group, Inc. |
| Connie Murphree | Sr. Manager | Amgen Inc. |
| Shaila Nagarkar | Advertising Manager | Verizon Wireless Inc. |
| Mike Naughton | Vice President, Media | Charles Schwab & Company, Inc. |
| Nancy Newell | Global Media Procurement | Hewlett-Packard Company |
| Kate O`Brien | Partner | Reed Smith LLP |
| Joseph O`Brien | NA Category Manager | Diageo North America, Inc. |
| Shane O`Reilly | Director, Strategic Sourcing | WellPoint, Inc. |
| Firat Ozkan | Group Manager, Global Marketing Sourcing | Intuit Inc. |
| Thomas Panchak | Sr. Director, Digital Marketing | Lifescan, Inc. |
| Jay Park | Senior Analyst, Interactive Advertising | Hyundai Motor America |
| Shelley Patchin | Director of Advertising | WellPoint, Inc. |
| Karin Poe | Marketing Operations Manager | Cisco Systems, Inc. |
| Ricardo Quintero | Senior Global Brand Manager | Logitech |
| Carleen Ramirez | Manager, Interactive Marketing | Nestlé USA |
| Jason Reigel | Senior Marketing Procurement Manager | Logitech |
| Crystal Ryu | Associate Manager Global Procurement | Mattel, Inc. |
| Michele Schuh | Director, Media, Old Navy Marketing | Old Navy |
| Keecia Scott | Manager, Marketing Operations | Gilead Sciences |
| Sopan Shah | Global Leader of Advertising & Marketing Procurement | Nestlé SA |
| Stacy Sharkey | Manager, Media Advertising | Nestlé USA |
| Robert Siegal | Director, Management Advisory Services | Prager and Fenton LLP |
| Rocio Sotelo | Senior Financial Analyst | Intel Corporation |
| Connie Sprinkle | VP, Direct & Digital Marketing | City National Bank |
| Lisa Stewart | Project Manager | Ancestry.com Inc. |
| Joseph Symock | Advertising Program Manager | REI - Recreational Equipment Inc. |
| Leo Tighe | Group Marketing Manager, Central Marketing | Intuit Inc. |
| Vanessa Vielman | Sr. Sourcing Analyst | Visa U.S.A. Inc. |
| Jaclyn Watling | Strategic Sourcing Analyst | Old Navy |
| Rosina Weitekamp | Director of Broadcast Production | Mattel, Inc. |
| Scott Wicke | Manager | Johnson & Johnson-LifeScan |
| Shannon Wicke | Corporate Marketing Sr. Financial Analyst | Intel Corporation |
| Patricia Wong | Marcom Specialist | Agilent Technologies |
| Susan Worth | Strategic Sourcing Manager II | AAA Northern California, Nevada, & Utah Insurance Exchange (AAA NCNU IE) |
| Brett Yoshimura | Corporate Procurement | Toyota Motor Sales U.S.A., Inc. |
| Lora Zevallos | Marketing Finance Administration Manager | Toyota Motor Sales U.S.A., Inc. |
| Elizabeth Ziegler | Senior Sourcing Specialist - Marketing & Advertising | Walt Disney Parks and Resorts |
