Business-to-Business

when

Start: Thursday, January 11, 2018 at 9:00am

End: Thursday, January 11, 2018 at 2:30pm

WHERE

ANA
708 Third Avenue
8th Floor Multipurpose Room
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45am)
INTRODUCTIONS (9:45 – 10:00am)


I. Change: The ultimate test of great marketing (10:00 – 11:00am)
Great brands drive change that redefine perceptions, reinvent buying processes, and at the highest level reimagine categories. The best marketers have strategies to create these powerful changes. Using stories from the PJA award-winning podcast The Unconventionals, Mike O’Toole, will share some of the most effective strategies for branding for change, including how to harness the crazies that love your business, find the Darwinian gaps that lead to market-changing innovations, and place mission at the center of your marketing vision. Mike will also use some innovative collaboration tools to illustrate how everyone can use their brand as a powerful driver for change.

Mike O'Toole

President
PJA Advertising & Marketing

II.  Sales and Marketing Alignment - Viteos Fund Services (11:00 – 12:00pm)
Details on Viteos' presentation to be announced.

David Ross
Global Head of Marketing
Viteos Fund Services


LUNCH (12:00 – 1:00pm)


III. Stein IAS (1:00 – 2:00pm)
Details on Stein's presentation to be announced.

Tom Stein
Chairman and Chief Client Officer
Stein IAS


IV. ANA B2 Awards for B-to-B Marketing Excellence (2:00 – 2:30pm)
Update on the ANA's business-to-business awards program, the B2 Awards, and how B-to-B Committee members can become more involved as entrants and judges, recognizing true excellence in B-to-B marketing that drives business results and growth.  Entries close on February 28th, so enter now!

Bill Tucker
EVP
ANA Business Marketing

Bill Zengel
Vice President
ANA Business Marketing


Webinar information, if available, will be provided to registrants only.