Content Marketing

when

Start: Tuesday, August 14, 2018 at 1:00pm

End: Tuesday, August 14, 2018 at 6:00pm

WHERE

Buzzfeed
111 East 18th Street (between Park & Irving)
New York, NY 10003

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend in-Person Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A




INTRODUCTIONS (1:00PM – 1:05PM)


I. Session 1: Presentation from Buzzfeed (1:05PM – 1:45PM)

Speaker: Jonah Peretti
, CEO, BuzzFeed


II. Session 2: Love at First Sight (1:45PM – 2:25PM)
It's never been harder to earn attention: there's more video content than ever, the feed moves fast, and people make viewing decisions in milliseconds. So what can brands do about it? Engineer content that creates instantaneous connections with the consumers you care about reaching. See best in class work from brands who are designing content for the feed as a way to build both brand and business impact.

Speaker: Stacy Minero, Head of Brand Strategy, Fuel, Twitter


COFFEE BREAK (2:25PM – 2:40PM)


III. Session 3: Presentation from Anheuser-Busch InBev (2:40PM – 3:20PM)

Speaker:
Carlos Ranero, Marketing Director, Anheuser-Busch InBev


IV. Session 4: Presentation from Crayola (3:20PM – 4:00PM)

Speaker: Karen Waters
, Director of Social and Content Marketing, Crayola


V. Roundtable (4:00PM – 4:20PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this "off the record" peer-to-peer conversation.


VI. NETWORKING COCKTAIL PARTY (4:20PM – 6:00PM)
Enjoy hors d'oeuvres and cocktail on the rooftop deck at BuzzFeed, all while networking with colleagues and meeting new friends.

Webinar information, if available, will be provided to registrants only.