Content Marketing

when

Start: Tuesday, August 14, 2018 at 9:00am

End: Tuesday, August 14, 2018 at 3:00pm

WHERE

ANA
708 Third Ave
Floor 33
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend in-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00AM – 9:45AM)

INTRODUCTIONS (9:45AM – 10:00AM)


I. Session 1:  The Meaning of Meaningful: Content for the New Facebook News Feed (10:00AM – 10:50AM)
 
Facing pressure from multiple directions, Facebook, the world’s largest social network, has begun a massive overhaul with long-term implications for marketers. Among the biggest changes is a News Feed update, which shifts the goal of Facebook’s product from serving relevant content to generating “meaningful social interaction.” The update prioritizes content that connects users with their communities, rather than content that users consume passively. In this session, you'll learn what this change means for brands.

• Which types of content best drive meaningful engagement
• The industries that most benefit from this algorithm change
• How to create content that thrives within the new environment

Speakers:
Maria Dabrowski,
Senior Marketing Manager, Redbox
Fer Wang,
VP of Strategy, Likeable


COFFEE BREAK (10:50AM – 11:10AM)


II. Session 2: TBD (11:10AM – 12:00PM)

Speaker:

LUNCH / ROUNDTABLE (12:00PM – 1:15PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.


III. Session 3: TBD (1:15PM – 2:00PM)

Speaker: 

Webinar information, if available, will be provided to registrants only.