Content Marketing

when

Start: Wednesday, July 19, 2017 at 9:00am

End: Wednesday, July 19, 2017 at 3:00pm

WHERE

ANA
708 Third Ave
Floor 33
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend in-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A



NETWORKING BREAKFAST (9:00AM – 9:45AM)

INTRODUCTIONS (9:45AM – 10:00AM)


I. Session 1: 
The Return on Relationships  (10:00AM – 10:50AM)
Content typically does not compete with traditional advertising on standard ROI measures. But in this post-advertising world, where relevance is the name of the game, it is far more valuable in building long-term customer relationships. How do we drive the industry to think about ROI on content in a new way?  And how do we infuse content strategy as a critical component throughout the communication planning process? 

Speaker:
Lou Paskalis, Senior Vice President, Enterprise Media Planning, Investment and Measurement Executive, Bank of America Merrill Lynch


COFFEE BREAK (10:50AM – 11:10AM)


II. Session 2: Recording Culture 
(11:10AM – 12:00PM)
Digital humanism is a philosophical and ethical stance that emphasizes the value and agency of human beings through technological innovation.  As the world gets more digital, we look for experiences that are more real, more meaningful, and have great depth. Learn how the recoding of culture inspires virality and how content brings out the humanity in all of us.

Speaker: 
Edwin Wong, 
VP, Research & Insights, BuzzFeed


LUNCH (12:00PM – 1:15PM)


III. Session 3: TBD (1:15PM – 2:00PM)

Speaker:
TBD, ESPN


ROUNDTABLE DISCUSSION (2:00PM – 2:30PM)

 

 

Webinar information, if available, will be provided to registrants only.