Influencer Marketing


Start: Friday, December 1, 2017 at 9:00am

End: Friday, December 1, 2017 at 3:00pm


Toyota Motor North America
6565 Headquarters Drive
Plano, TX 75024

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Attend in-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A



I. TBD (10:00AM – 10:50AM)


COFFEE BREAK (10:50AM – 11:10AM)

II. Introducing Generation Z: The World’s Newest Influential Decision Maker (11:10AM – 12:00PM)
Join GP PRO for a look into the mindset of the newest discerning patron: Generation Z, known as consumers aged 13-23. Get to know this group and its impact on your business.

Through key attitudes and behaviors, we will explore this group’s impact on food service. They often dictate where and what the family eats. Get to know this group that values online privacy, authenticity, and even unplugging from all things tech.

Learning Objectives include:
1. Define the values and attributes of Gen Z and the implications for the food service industry
2. Discover how Gen Z leverages technology in determining how and where to dine
3. Learn to successfully drive Gen Z traffic and loyalty to your food service establishment

Abhi Jadhav, Sr. Manager, Marketing Strategy, GP PRO l Georgia-Pacific, LLC

Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.

III. Fullscreen's Social-First Entertainment Experiences (1:00PM – 1:50PM)
Fullscreen is a global leader in social-first entertainment experiences serving creators, brands, and consumers. In this session, Fullscreen will share how they uncover audience insights to develop successful social strategies, as well as how to effectively work with influencers to create relevant content on behalf of their brand partners.  

TBD, Fullscreen

IV. Decoding Gen Z (1:50PM – 2:40PM)
Although Generation Z is comprised of those aged 20 and younger, they influence nearly $44 billion in discretionary spending.  Growing up in a post digital world has made Gen Z more marketing-savvy and selective with their brand affinities than previous generations.  At 18 years old, Connor Blakley is the Founder/CEO of YouthLogic, author of BrandZ, and has been featured in publications like Forbes, Inc., Entrepreneur, and many others as the voice of Gen Z.  Connor will share how brands can more authentically connect and engage Gen Z, the biggest mistakes brands make in trying to capture their attention and how to achieve brand loyalty.

Connor Blakley, Founder/CEO, YouthLogic

Webinar information, if available, will be provided to registrants only.