Influencer Marketing

when

Start: Friday, December 7, 2018 at 9:00am

End: Friday, December 7, 2018 at 3:00pm

WHERE

Frito Lay
7701 Legacy Drive
Plano, TX 75024

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend in-Person Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:45AM)
INTRODUCTIONS (9:45AM – 10:00AM)

I. Session 1: Social Influence – Leveraging the Power of Influencers to Build Brand Advocacy (10:00AM – 10:50AM) 
As one of the world’s largest snack food manufacturers, Frito-Lay’s brands are as iconic as they are beloved. What started as a company built on Fritos corn chips and Lay’s potato chips has since grown to more than 30 different brands and more than 1,100 different products. Keeping our brands relevant to consumers is essential to Frito-Lay’s success, and social influencers play an important role in helping building all-important brand advocacy. Through this session learn how Frito-Lay’s in-house D3 digital team works with the various brands to identify social influencers with whom to partner and evaluates how brand campaign ideas are best brought to life across channels.

Speaker:
Ryan Matiyow, 
Marketing Senior Director and Head, D3 Studios, Frito-Lay


COFFEE BREAK (10:50AM – 11:10AM)


II. Session 2: Community based Marketing - A Scientific Approach for Engaging Influencers Beyond Instagram (11:10AM – 12:00PM)
What if you could increase brand engagement, brand love, and create deep connections with the people who can define your brand, all while significantly reducing costs? Welcome to the world of community based marketing.

For the past 10 years Jon Levy and his team, have worked with companies ranging from Samsung, and Microsoft, to Starwood and Diageo, refining and applying the science of connecting with and activating the most influential people in our culture. Join him to discover the incredible impact this approach can have on your brand and budgets.

Speaker: 
Jon Levy, 
Founder, The Influencers 
@JonLevyTLB


LUNCH / ROUNDTABLE (12:00PM – 1:15PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.


III. Session 3: TBD (1:15PM – 2:00PM)

Speaker: 
TBD

Webinar information, if available, will be provided to registrants only.