Influencer Marketing

when

Start: Tuesday, June 19, 2018 at 9:00am

End: Tuesday, June 19, 2018 at 3:00pm

WHERE

Susan G. Komen
5005 LBJ Freeway
Pinnacle Meeting Room
Dallas, TX 75244

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend in-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00AM – 9:45AM)

INTRODUCTIONS (9:45AM – 10:00AM)


I. Session 1: Susan G. Komen (10:00AM – 10:45AM)
 

 


II. Session 2: 
Identifying Influencers with AI Technology (10:45AM – 11:30AM)
Eloquii is a women's plus size clothing line that had a challenge in identifying influencers at scale.  Buzzoole used their AI technology, specifically image recognition technology, to identify female influencers that were size 14+ with a specific follower demographic that fit the Eloquii audience.  By using AI technology, Eloquii was able to identify the correct influencers at scale without the manual search process.  

Speakers:
Charlotte Zoller, 
Senior Social Media Strategist, Eloquii
Jenni Morrison, 
US Sales Director, Buzzoole


LUNCH SERVED (11:30AM – 11:45AM)

LUNCH PRESENTATION & ROUNDTABLE (11:45AM – 1:15PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.


III. Session 3: Avocados From Mexico (1:30PM – 2:15PM)

Speaker: 
Ivonne Kinser,
Director of Digital, Avocados From Mexico


GUAC CHALLENGE (2:15PM – 4:00PM)
Join in on the fun as we host a [friendly] competition between attendees to see who's guacomole recipe reigns supreme!

 

Webinar information, if available, will be provided to registrants only.