Influencer Marketing

when

Start: Thursday, March 22, 2018 at 9:00am

End: Thursday, March 22, 2018 at 3:00pm

WHERE

Dean Foods
2711 North Haskell Avenue
Suite 3400
Dallas, TX 75204

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend in-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00AM – 9:45AM)

INTRODUCTIONS (9:45AM – 10:00AM)


I. How ANA Members are Using Influencer Marketing (10:00AM – 10:50AM)
 
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness.  In this session we’ll share full results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more.

Speaker:
Paul Robinson, 
Director, Brand Activation, ANA


COFFEE BREAK (10:50AM – 11:10AM)


II. TBD  (11:10AM – 12:00PM)

Speaker: 
TBD

LUNCH / ROUNDTABLE (12:00PM – 1:15PM)
Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.


III. TBD (1:15PM – 2:00PM)

Speaker: 
TBD

 


Webinar information, if available, will be provided to registrants only.