Influencer Marketing

when

Start: Wednesday, September 26, 2018 at 9:00am

End: Wednesday, September 26, 2018 at 3:00pm

WHERE

JCPenney
6501 Legacy Drive
Plano, TX 75024

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend in-Person Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:45AM)
INTRODUCTIONS (9:45AM – 10:00AM)


I. Session 1: Arizona Remix: Elevating our Brand and Style Credibility with Gen Z  (10:00AM – 10:50AM)
 
Arizona Jean Co. has always been known for trend-right denim and value but this back-to-school season, JCPenney wanted to take it up a notch. We completely reinvigorated the brand’s style based on direct feedback from the teen customer but knew we needed to build a connection between teens and the Arizona brand. In this presentation, we’ll talk about how JCPenney launched completely separate Arizona Instagram and YouTube channels earlier this year to talk to the teen shopper with content created solely through teen influencers. We’ll look at our all-new, mobile-first design for the Arizona landing page at JCPenney.com so teens can quickly and easily shop the latest Arizona styles on their phones or tablets. Finally, we’ll discuss the Company’s multi-faceted partnership with Arizona brand ambassadors, Brooklyn and Bailey McKnight. With over 5 million YouTube subscribers and over 3 million Instagram followers, these identical twins are elevating our credibility with teens and attracting the Gen Z shopper to our Arizona brand.

Speaker:
Paula Summers, 
VP of Marketing and Communications Strategy, JCPenney


COFFEE BREAK (10:50AM – 11:10AM)


II. Session 2: 
#MyYoungerSelf: 50 Influencers, 31 days, 3.8 billion media impressions, 1 message (11:10AM – 12:00PM)
The Child Mind Institute’s #MyYoungerSelf campaign brings mental health and learning disorders into the national spotlight during mental-health awareness month and shows how real, common and treatable these disorders can be. We’ll examine what it takes to get unvarnished and often deeply personal video messages from famous faces, how media channels amplify influencers’ messages and how to grow and evolve an existing campaign.

Speaker: 
Dana Points, 
Associate Director of Development, Corporate Partnerships, Child Mind Institute


LUNCH / ROUNDTABLE DISCUSSION ON INFLUENCER FRAUD (12:00PM – 1:15PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.


III. Session 3: TBD (1:15PM – 2:00PM)

Speaker: 
TBD

Webinar information, if available, will be provided to registrants only.