Promotion Marketing

when

Start: Tuesday, March 20, 2018 at 9:00am

End: Tuesday, March 20, 2018 at 12:45pm

WHERE

ANA
708 Third Avenue
33rd Floor
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend In-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A


Promotion Marketing Committee Meeting

NETWORKING BREAKFAST (8:45AM – 9:30AM)

INTRODUCTIONS (9:30AM - 9:45AM)

I. Large Scale Brand Promotions (9:45AM – 10:30AM)
Ken builds Henkel's North American Laundry, Home Care & Beauty businesses through cross channel marketing, including Media, Digital Marketing, Shopper Marketing, Merchandising & National Promotions. He will discuss how it all ties together to promote some of the world’s most iconic brands.

Ken Krasnow, Vice President Omni-Channel Marketing, Henkel

II. TBD (10:45AM - 11:30AM)

III. TBD (11:45AM - 12:30PM)

IV. LUNCH AND ROUNDTABLE DISCUSSION (12:30PM – 1:15PM)
In this session we will discuss the latest methods of promoting your brand directly to consumers unique and unexpected ways. ANA Promotion Marketing Committee members will also have an opportunity to network and discuss key issues such as Technology, Measurement and Social Engagement.

Richard Feldman, Director of Brand Activation, ANA

Webinar information, if available, will be provided to registrants only.