Promotion Marketing Committee (ANA & Gold Associate Members)


Description & Purpose

Promotion Marketing includes tactics that encourage short-term purchase, influence trial, repeat, and quantity of purchase, and are very measurable in volume, share, and profit. Tactics include couponing, sweepstakes, sampling, special packaging, premiums, licensed properties, refunds, rebates and cause-related programs.

The Promotional Marketing Committee is for members who lead promotion marketing initiatives in their organization.  We will drive industry thought leadership, share best practices and expertise, and facilitate discussion on topics to influence better decision making. The Committee will provide a forum for members to elevate themselves, and their respective organizations via interaction with their peers, as well as an outside perspective from invited guests.

Committee Chairs: 
Bruce Hollander, Don Jagoda Associates
Lisa Manhart, Ventura Associates
Adam Sandler, NBTY
Tracy Drelich, BP Lubricants

ANA staff managing the Promotional Marketing Committee are
Richard Feldman and Annie DeKraker


 Discussion Topics

  • Effective couponing strategies
  • Legal implementations and watch outs
  • Converting interest to action
  • New technologies in practice
  • Measurement
  • Customer insights
  • Latest approaches in sampling
  • Managing sweepstakes for success

 

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Level Associate Membership. There are no costs to join or attend meetings.

name title company
Russell Brown (Co-chairperson) President Consumer Products Promotions & Ad Sales Valiant Entertainment
Michelle Acosta-Donovan Director, Sponsorship, Promotions, & Events LG Electronics, U.S.A., Inc.
Mark Allen SVP Marketing YA
Marcie Anderson Director of Integrated Marketing Bellisio Foods Inc.
Terese Arenth Partner Moritt Hock & Hamroff LLP
Jordan Bate Assistant Marketing Manager; Coleman Perdue Farms Incorporated
Kate Blevens Senior Manager, North America Promotions and Marketing Partnerships Hasbro, Inc.
Matt Boge Procurement Category Manager, Customer Marketing Diageo Americas, Inc.
Bill Brown Promotion Specialist McKee Foods Corp.
Michael Carpenter Procurement Supplier Performance Manager, Customer Marketing Diageo North America, Inc.
Kristin Clauson Director, Partnership Development Share Our Strength
Risa Crandall VP Managing Director Crisp
Chris Cubba VP, Manging Director-NY PrizeLogic
Annie DeKraker Senior Manager, REGGIE Awards Association of National Advertisers
Abbey Dodd Senior Brand Strategist Vistaprint
Tracy Drelich Promotion Manager BP Lubricants/Castrol
Marie-Eve Dube Assistant Marketing Manager CIS Aldo Group Inc.
Sandra Edelman Partner Dorsey & Whitney LLP
Richard Feldman Director, Brand Activation ANA
Krista Forsberg VP of Marketing Services YA Engage
Missi Friemark Brand Manager Lansinoh Laboratories Inc
Andrew Geisler Director of Business Development CTL Global, Inc.
Kelly Gloor Vice President The Marketing Arm
Erica Harrison Packaging Administrator/Promotions Coordinator McKee Foods Corp.
Hailee Hoffman Account Director, Brand Media 84.51
Bruce Hollander EVP/CMO Don Jagoda Associates, Inc.
Stacy Jensen Sr. Manager, Marketing Operations Novo Nordisk Pharmaceuticals, Inc.
Charlene Joese Senior Manager, Consumer Marketing The Pampered Chef
Michael Kaufman SVP, Brand Activation ANA
Tania Keenan Director of Marketing Capital One
Lauren Kiley Marketing Associate Crisp
Frank Kroger VP Shopper / Marketing Valassis Communications, Inc.
Lucyna Kuncik Asst. Vice President Consumer Promotions/Strategic Alliances L'Oréal USA
Lisa Lantz Director, Strategic Solutions SCA Promotions
Jennifer Lapso Business Development Director Social Media Link
Lynn LaRocca Chief Experience Officer New York Racing Association
Kerry Lyons SVP, Sales & Marketing House Party, Inc.
Lisa Manhart Excecutive Vice President, Chief Marketing Officer Ventura Associates International, LLC
Kim McGough Sr. Manager, Consumer Activation Johnson & Johnson Consumer Products Company
Laura Miller Counsel Kilpatrick Townsend & Stockton LLP
Kaydi Osowski Associate Dorsey & Whitney LLP
Hector Pages VP, Business Development in/PACT
KL Robertson    
Adam Sandler Director, Digital Marketing & Strategy - Sports & Active Nutrition NBTY, Inc.
Jim Selden SVP of Marketing Crisp - New York
Rick Shuman Manager, Consumer Promotions L'Oréal USA
Christina Speck Senior Director, Consumer Strategy and Activation Aetna Inc.
Kevin Sullivan Director of Business Develpoment CTL Global, Inc. | Fielday Marketing
Michael Torre Account Manager Social Media Link
Tom Volgenau Procurement Category Manager, BTL, Experiential, PR and Sponsorships Diageo North America, Inc.
Kate Weis Sr Marketing Mgr Time Inc.
Gregory Weiss Vice President/Business Leader, Social Media Marketing MasterCard Worldwide
Anne Westpheling Director of Partnerships and Business Development Gwynnie Bee
Erika Williams   Deluxe Corporation
  • Name

    Russell Brown (Co-chairperson)

    Title

    President Consumer Products Promotions & Ad Sales

    COMPANY

    Valiant Entertainment
  • Name

    Michelle Acosta-Donovan

    Title

    Director, Sponsorship, Promotions, & Events

    COMPANY

    LG Electronics, U.S.A., Inc.
  • Name

    Mark Allen

    Title

    SVP Marketing

    COMPANY

    YA
  • Name

    Marcie Anderson

    Title

    Director of Integrated Marketing

    COMPANY

    Bellisio Foods Inc.
  • Name

    Terese Arenth

    Title

    Partner

    COMPANY

    Moritt Hock & Hamroff LLP
  • Name

    Jordan Bate

    Title

    Assistant Marketing Manager; Coleman

    COMPANY

    Perdue Farms Incorporated
  • Name

    Kate Blevens

    Title

    Senior Manager, North America Promotions and Marketing Partnerships

    COMPANY

    Hasbro, Inc.
  • Name

    Matt Boge

    Title

    Procurement Category Manager, Customer Marketing

    COMPANY

    Diageo Americas, Inc.
  • Name

    Bill Brown

    Title

    Promotion Specialist

    COMPANY

    McKee Foods Corp.
  • Name

    Michael Carpenter

    Title

    Procurement Supplier Performance Manager, Customer Marketing

    COMPANY

    Diageo North America, Inc.
  • Name

    Kristin Clauson

    Title

    Director, Partnership Development

    COMPANY

    Share Our Strength
  • Name

    Risa Crandall

    Title

    VP Managing Director

    COMPANY

    Crisp
  • Name

    Chris Cubba

    Title

    VP, Manging Director-NY

    COMPANY

    PrizeLogic
  • Name

    Annie DeKraker

    Title

    Senior Manager, REGGIE Awards

    COMPANY

    Association of National Advertisers
  • Name

    Abbey Dodd

    Title

    Senior Brand Strategist

    COMPANY

    Vistaprint
  • Name

    Tracy Drelich

    Title

    Promotion Manager

    COMPANY

    BP Lubricants/Castrol
  • Name

    Marie-Eve Dube

    Title

    Assistant Marketing Manager CIS

    COMPANY

    Aldo Group Inc.
  • Name

    Sandra Edelman

    Title

    Partner

    COMPANY

    Dorsey & Whitney LLP
  • Name

    Richard Feldman

    Title

    Director, Brand Activation

    COMPANY

    ANA
  • Name

    Krista Forsberg

    Title

    VP of Marketing Services

    COMPANY

    YA Engage
  • Name

    Missi Friemark

    Title

    Brand Manager

    COMPANY

    Lansinoh Laboratories Inc
  • Name

    Andrew Geisler

    Title

    Director of Business Development

    COMPANY

    CTL Global, Inc.
  • Name

    Kelly Gloor

    Title

    Vice President

    COMPANY

    The Marketing Arm
  • Name

    Erica Harrison

    Title

    Packaging Administrator/Promotions Coordinator

    COMPANY

    McKee Foods Corp.
  • Name

    Hailee Hoffman

    Title

    Account Director, Brand Media

    COMPANY

    84.51
  • Name

    Bruce Hollander

    Title

    EVP/CMO

    COMPANY

    Don Jagoda Associates, Inc.
  • Name

    Stacy Jensen

    Title

    Sr. Manager, Marketing Operations

    COMPANY

    Novo Nordisk Pharmaceuticals, Inc.
  • Name

    Charlene Joese

    Title

    Senior Manager, Consumer Marketing

    COMPANY

    The Pampered Chef
  • Name

    Michael Kaufman

    Title

    SVP, Brand Activation

    COMPANY

    ANA
  • Name

    Tania Keenan

    Title

    Director of Marketing

    COMPANY

    Capital One
  • Name

    Lauren Kiley

    Title

    Marketing Associate

    COMPANY

    Crisp
  • Name

    Frank Kroger

    Title

    VP Shopper / Marketing

    COMPANY

    Valassis Communications, Inc.
  • Name

    Lucyna Kuncik

    Title

    Asst. Vice President Consumer Promotions/Strategic Alliances

    COMPANY

    L'Oréal USA
  • Name

    Lisa Lantz

    Title

    Director, Strategic Solutions

    COMPANY

    SCA Promotions
  • Name

    Jennifer Lapso

    Title

    Business Development Director

    COMPANY

    Social Media Link
  • Name

    Lynn LaRocca

    Title

    Chief Experience Officer

    COMPANY

    New York Racing Association
  • Name

    Kerry Lyons

    Title

    SVP, Sales & Marketing

    COMPANY

    House Party, Inc.
  • Name

    Lisa Manhart

    Title

    Excecutive Vice President, Chief Marketing Officer

    COMPANY

    Ventura Associates International, LLC
  • Name

    Kim McGough

    Title

    Sr. Manager, Consumer Activation

    COMPANY

    Johnson & Johnson Consumer Products Company
  • Name

    Laura Miller

    Title

    Counsel

    COMPANY

    Kilpatrick Townsend & Stockton LLP
  • Name

    Kaydi Osowski

    Title

    Associate

    COMPANY

    Dorsey & Whitney LLP
  • Name

    Hector Pages

    Title

    VP, Business Development

    COMPANY

    in/PACT
  • Name

    KL Robertson

    Title

     

    COMPANY

     
  • Name

    Adam Sandler

    Title

    Director, Digital Marketing & Strategy - Sports & Active Nutrition

    COMPANY

    NBTY, Inc.
  • Name

    Jim Selden

    Title

    SVP of Marketing

    COMPANY

    Crisp - New York
  • Name

    Rick Shuman

    Title

    Manager, Consumer Promotions

    COMPANY

    L'Oréal USA
  • Name

    Christina Speck

    Title

    Senior Director, Consumer Strategy and Activation

    COMPANY

    Aetna Inc.
  • Name

    Kevin Sullivan

    Title

    Director of Business Develpoment

    COMPANY

    CTL Global, Inc. | Fielday Marketing
  • Name

    Michael Torre

    Title

    Account Manager

    COMPANY

    Social Media Link
  • Name

    Tom Volgenau

    Title

    Procurement Category Manager, BTL, Experiential, PR and Sponsorships

    COMPANY

    Diageo North America, Inc.
  • Name

    Kate Weis

    Title

    Sr Marketing Mgr

    COMPANY

    Time Inc.
  • Name

    Gregory Weiss

    Title

    Vice President/Business Leader, Social Media Marketing

    COMPANY

    MasterCard Worldwide
  • Name

    Anne Westpheling

    Title

    Director of Partnerships and Business Development

    COMPANY

    Gwynnie Bee
  • Name

    Erika Williams

    Title

     

    COMPANY

    Deluxe Corporation